Tag Management Systems can sometimes be a complicated subject. Whether you’re a beginner tag-ologist or advanced pixel connoisseur, we’ve found some great resources which will deepen your know-how of the topic.
When I first started here at Impact Radius, I heard the term “performance marketing” thrown around a lot. My initial thought was, “Shouldn’t all marketing be performance?” While there are a lot of definitions and a lot of common themes out there, I’ve been trying to determine exactly what is performance marketing.
Digital coupons show up everywhere across the internet – display advertising, social media, email campaigns, coupon sites. While many brands actively use digital coupons to increase sales, there are a number of retailers who question the real value of this marketing tactic. Can digital coupons really be a valuable marketing strategy?
After you’ve invested in a new channel, you have to prove the value of your efforts. This can be tricky. There is no one specific method for calculating effectiveness in every channel. Neither is there any specific set of methods that works for all companies. There are, however, 3 important pieces to proving value.
Impact Radius will be attending and presenting at Affiliate Management Days in Fort Lauderdale, FL on October 9th and 10th. Todd Crawford, Impact Radius co-founder, will be on a panel discussing the “The Role of the Network” and later presenting “New & Improved Best Practices to Take Your Performance Marketing Channels to the Next Level”.
All marketers face the challenge of proving the value of their efforts. The idea of incorporating more channels in the mix can be daunting. But in a world of ever evolving markets and media, new channels are frequently under consideration within marketing departments. Knowing how to evaluate a channel before investing in it will guide your efforts toward channels of greater value. So how do you effectively evaluate the merits of incorporating new channels in your marketing mix?
Basically, remarketing is a form of advertising which targets consumers who visited your site without resulting in a conversion. When that consumer leaves your site (or specific pages), remarketing presents your ads to them on other websites.
After my last post on tracking offline campaigns to online conversions, I received some helpful feedback from one of our engineers here at Impact Radius, Greg Hall. As I found his notes helpful in further understanding one of the methods discussed for tracking, I wanted to share his input with you.
With the many initiatives marketers employ everyday, it’s often difficult to figure out exactly which campaigns are successfully influencing consumer actions. And, in a world where so much of our business is done online, it can be particularly difficult to see the impact of traditional offline marketing efforts in the mix. You know your traditional marketing programs play an important role in online conversions, and you want to know which campaigns are driving that success. So how do you do it? And how do evaluate the results in the end?
My iPhone is pretty much glued to my hand. In fact, I rarely use my laptop outside of work to access the internet. This is fairly typical as a recent study showed that 45% of young adults do most of their internet browsing on their smartphones. I know the mobile experience is different than the laptop–but what’s the difference between mobile and online from a marketing perspective?