Performance marketing insights, discussions and expertise

What is Performance Marketing?

By on September 12, 2012

When I first started here at Impact Radius, I heard the term “performance marketing” thrown around a lot. My initial thought was, “Shouldn’t all marketing be performance?” While there are a lot of definitions and a lot of common themes out there, I’ve been trying to determine exactly what is performance marketing.

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Are Digital Coupons Valuable for Marketing?

By on September 7, 2012

Digital coupons show up everywhere across the internet – display advertising, social media, email campaigns, coupon sites. While many brands actively use digital coupons to increase sales, there are a number of retailers who question the real value of this marketing tactic. Can digital coupons really be a valuable marketing strategy?

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Proving the Value of Your Marketing Efforts

By on September 5, 2012

After you’ve invested in a new channel, you have to prove the value of your efforts. This can be tricky. There is no one specific method for calculating effectiveness in every channel. Neither is there any specific set of methods that works for all companies. There are, however, 3 important pieces to proving value.

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Evaluating New Marketing Channels

By on August 31, 2012

All marketers face the challenge of proving the value of their efforts. The idea of incorporating more channels in the mix can be daunting. But in a world of ever evolving markets and media, new channels are frequently under consideration within marketing departments. Knowing how to evaluate a channel before investing in it will guide your efforts toward channels of greater value. So how do you effectively evaluate the merits of incorporating new channels in your marketing mix?

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What is Remarketing?

By on August 28, 2012

Basically, remarketing is a form of advertising which targets consumers who visited your site without resulting in a conversion. When that consumer leaves your site (or specific pages), remarketing presents your ads to them on other websites.

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Tracking Offline to Online Update

By on August 17, 2012

After my last post on tracking offline campaigns to online conversions, I received some helpful feedback from one of our engineers here at Impact Radius, Greg Hall. As I found his notes helpful in further understanding one of the methods discussed for tracking, I wanted to share his input with you.

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Tracking Offline Campaigns to Online Conversions

By on August 13, 2012

With the many initiatives marketers employ everyday, it’s often difficult to figure out exactly which campaigns are successfully influencing consumer actions. And, in a world where so much of our business is done online, it can be particularly difficult to see the impact of traditional offline marketing efforts in the mix. You know your traditional marketing programs play an important role in online conversions, and you want to know which campaigns are driving that success. So how do you do it? And how do evaluate the results in the end?

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Mobile vs Online Marketing

By on August 7, 2012

My iPhone is pretty much glued to my hand. In fact, I rarely use my laptop outside of work to access the internet. This is fairly typical as a recent study showed that 45% of young adults do most of their internet browsing on their smartphones. I know the mobile experience is different than the laptop–but what’s the difference between mobile and online from a marketing perspective?

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