Performance marketing insights, discussions and expertise

Analytics and Ad Servers Leave You Short

By on August 3, 2012

Many companies rely on their current analytics or ad server solutions to measure the effectiveness of media buys. The challenges of logging into multiple media tracking systems (adwords, affiliate, ad networks, etc.) and pulling disparate metrics into a cohesive and actionable report is challenging. Every system reports impressions, clicks and conversions using different methodologies making it impossible to create “apples to apples” reporting across these media channels. So it is only natural to try and find a single system to capture all of the metrics and report on them.

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SMARTER Proposals

By on July 27, 2012

There’s a well-known formula for effective goal setting that I first learned about in college – and have heard repeated often in professional training sessions. The technique is to establish SMART goals. You can use a similar formula for presenting effective and persuasive proposals: SMARTER plans. In this formula, each letter stands for a key element of your plan.

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What is Tag Management?

By on July 18, 2012

The question today: What’s Tag Management? Originally, I planned to start off researching a question about performance marketing. Except our Santa Barbara office is buzzing about tag management. Since I’m seated between the business teams and product development, I’m perfectly positioned to listen in on all the chatter. Believe me, there’s been a lot of talk about tag management.

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Selling to Internal Decision Makers: Whys that Matter

By on July 12, 2012

Last week, we reviewed the basics for effectively pitching ideas to internal decision makers. To get a Yes, we recommended that every request include two sets of arguments: the “Why we should do this” and a plan for “How.” Today we’ll take a closer look at making the case for Why your manager should approve your request.

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Introducing Phylicia

By on July 3, 2012

Last week, I started drafting an upcoming blog post called “The 5 Most Frequently Asked Questions by Online Marketing Newbies.” The inspiration for the post came from a list of “beginner topics” created by the newest member of our Impact Radius marketing team: Phylicia Clifton.

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Does Affiliate Marketing Work for B2B?

By on June 27, 2012

Does Affiliate Marketing Work for B2B? Over the past decade, I’ve heard both industry veterans and experts debate this topic. Most often I hear, “No, affiliate marketing doesn’t work for B2B.” Those claiming affiliate marketing is a viable channel for promoting to business buyers have typically had a positive experience with an internet product or service doing well in an affiliate network.

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Reports that Match Your Needs

By on May 17, 2012

Everyday, Impact Radius tracks billions of bits of data for our customers and we’ve created hundreds of reports to help make sense of it all. Some users are interested in knowing the latest performance trends. Others want to see detailed results.  We understand the different roles users play when interacting with our system so we try to match the most appropriate reports for each unique role. And now we’re going a few steps further. With our latest release, the Impact Radius reporting module allows users to better customize the reporting function to their specific needs.

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