Performance marketing insights, discussions and expertise

Is It Time for New Technology?

By on April 11, 2012

When should you shop for “affiliate” or “performance marketing” technology? Three scenarios suggest a review of the latest options:
1. You don’t currently have technology in place and you need it.
2. You have technology but it no longer fits your needs and you’re ready to upgrade.
3. You already have it; it doesn’t do what you need and you’re ready to shut the channel down.

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Automated Clearinghouse Makes You and Your Partners Happy

By on April 10, 2012

Nobody enjoy paying bills. Make your life easier with our financial clearinghouse. We take care of the tedious tasks so you can focus on what’s important – making money! Our financial module is fully integrated with our tracking and electronic insertion order systems. Once you determine how you reward your partners, we take care of the rest. Simply fund your account and Impact Radius will automatically disburse payments to all partners. You never have to worry about missing a payment again!

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Get Connected with REST API

By on April 9, 2012

An Application Programming Interface (API) is a defined method for software applications to communicate with each other. Impact Radius is excited to release a new REST API protocol to help customers streamline and automate tasks. Consider some of these time-saving REST API applications.

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The Big Conversion Tracking Lie

By on January 31, 2012

Failure to attribute every referred action is a big issue for performance marketers. The numbers whispered in private conversations cite between 5-30% lost. That’s a big, expensive problem. But a bigger problem is that somewhere along the line we’ve all grown to accept the breakage. We believe that technology deficiencies can’t be overcome. The message “this-is-as-good-as-it-gets” is not only a big problem: it’s a big lie.

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#2012Marketing Solutions

By on January 26, 2012

In the summary of our #2012Marketing Challenges Series, we referenced our plans to post solutions for each of the topics listed in the series.  We’re pleased to announce the publication of our 2012 Marketing Solutions e-booklet. It’s available for free from our resources page.

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#2012Marketing Challenges Executive Summary

By on December 13, 2011

I’ve spent over 25 years in managerial roles and learned early in my career to ask anyone presenting me with a problem or issue to also recommend a solution or next steps. Otherwise, every problem becomes my problem. And that scenario quickly cripples organizational effectiveness.

After a while, this rule becomes part of the team’s culture. So, when we conceived of the “#2012Marketing Challenges” series, we planned to include a “solutions” piece right from the start.

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#2012Marketing Challenge 12: Emerging Media Opportunities

By on December 7, 2011

By 2016, Forrester predicts that online advertising spend will overtake TV. Advertisers will spend almost $77 billion online, comprising 35% of overall ad spending.

And with the next evolution of digital channels such as Microsoft’s Kinect, Apple’s iAD, and social gaming platforms such as Zygna taking the centre stage, marketers will have to try a little harder than a QR code, a mobile website, or a social media web 2.0 campaign to keep up in the digital age. The emerging media platforms are racing to amaze their customers with innovative and novel experiences. And marketing has to keep pace.

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#2012Marketing Challenge 11: Getting It All Done

By on November 28, 2011

Earlier this fall, at Digital World Expo, we conducted an informal survey asking marketers about their biggest challenges. Nearly everyone described a common scenario: Managing their many priorities with too few resources. Getting it all done with less. Less budget. Less headcount. Less time.
Whether or not marketers actually need to squeeze more from their budgets, staff or daily schedule, the perception is getting it all done is an increasingly difficult goal. Why? What’s changed in recent years to challenge marketers with the fairly straight-forward goal of generating leads and closing sales?

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#2012Marketing Challenge 10: Executing a 3-Screen Strategy

By on November 17, 2011

Last year, Microsoft released a study on the evolution of a 3-screen media environment. The premise of the study was that marketers need to be aware of the behaviors and attitudes of consumers towards each screen, how consumers expect their different media to work together, and what consumers expect from their media and advertising experiences. As we move into 2012, here at Impact Radius we have been talking to our clients and thinking about the challenge of marketing to the evolving “multi-screen” consumer.

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