Performance marketing insights, discussions and expertise

The ABCs of Marketing Attribution

By on March 24, 2016

As a marketer working for a SaaS marketing technology company, I am lucky enough to be surrounded by data scientists. We talk a lot about marketing attribution and, even though my undergraduate degree was in math, there were some terms that were new to my lingo. The explosion of data and digital marketing has made […]

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What B2B Can Borrow From B2C Marketing

By on January 26, 2016

Traditionally, B2B marketing has taken a different approach to customer acquisition, growth and engagement than B2C marketing. However, the boundaries have become more and more blurred while tactics and strategies have relevance in both markets. Keeping that in mind, why not adopt a few proven B2C methods this year and measure their success in your […]

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A Year in Review: 2015

By on January 19, 2016

2015 went down in the history books as our best year ever on many fronts. The hard work from our team and the adoption of our solutions by the industry has propelled Impact Radius forward with tremendous momentum that will surely continue in 2016. I want to take a few minutes and highlight some milestones […]

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