Performance marketing insights, discussions and expertise

Top 5 Marketing Predictions for 2016

By on December 31, 2015

The lull between Christmas and New Year’s is when I like to reflect on the closing year and begin thinking about the coming one. As I reflect on the accomplishments of 2015, I want to also give you my marketing predictions for 2016. As always, I welcome your comments and 2016 predictions.

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Black Friday vs Cyber Monday

By on December 3, 2015

Historically, Cyber Monday has been the online version of Black Friday. In recent years however the lines have blurred, with the shopping window for both online and offline consumers expanding to the entire week. It seems like every year the deals are getting published earlier and earlier to build excitement and demand. For example, this […]

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