Performance marketing insights, discussions and expertise

Affiliate Marketing Tips from the Experts: Partnerships

By on December 1, 2015

Creating strong partnerships with industry colleagues can be a very important factor in whether your affiliate program sinks or swims. It should come as no surprise that networking is key in the affiliate marketing industry, but how do you take those relationships to the next level? We asked the experts (our partners) for affiliate marketing […]

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Creating a Call to Action that Converts

By on November 24, 2015

We all know that marketing budgets are limited, and new collateral takes time. Do you need a simple way to start seeing your conversions count with minimal investment? Clean up your call to action (CTA). In marketing, a call to action is the instruction to your audience to take immediate action. Examples include “Call Now,” […]

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Get Great Results Managing Your Cyber Monday Promotions on Impact Radius

By on November 18, 2015

Cyber Monday is the most heavily discounted day of online shopping all year. In 2014, eCommerce retail revenue for November and December was about 20% of total annual revenue, with the Apparel/Accessories and Computer/Electronics segments being the most holiday-sensitive.*  The stakes are huge, and if you’re savvy, you can capitalize big-time on these opportunities.   […]

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Holiday Book List 2015

By on November 17, 2015

Making a list? Checking it twice? Holiday gifts can be a challenge, but we here at Impact Radius think e-commerce is the way to go. In fact, we’re here to make it even easier with a list of books that make great gifts for the 2015 holiday season!

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Cross-Channel Marketing: 4 Steps to Success

By on November 10, 2015

In today’s multi-channel marketplace, customers are jumping from device to device, channel to channel and media source to media source throughout their buying journeys. Brands are faced with the challenge of marketing to customers who continuously change their buying habits and have no tolerance for brands that fail to deliver what they want, where they […]

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Online Ad Fraud and How to Mitigate it

By on November 4, 2015

Online advertising spend is expected to top $66 billion in 2016 and will exceed offline advertising for the first time – a year ahead of schedule*. But all this success is not without challenges – ad fraud is growing too. Robots acting as humans generating impressions and clicks resulted in an estimated $6.3 billion in […]

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