We are thrilled to announce that Clearsaleing is now Impact Radius. We acquired eBay Enterprise’s attribution technology division to deliver a more robust platform that will help marketers quickly and simply turn data into actionable insights.
Creating strong partnerships with industry colleagues can be a very important factor in whether your affiliate program sinks or swims. It should come as no surprise that networking is key in the affiliate marketing industry, but how do you take those relationships to the next level? We asked the experts (our partners) for affiliate marketing […]
We all know that marketing budgets are limited, and new collateral takes time. Do you need a simple way to start seeing your conversions count with minimal investment? Clean up your call to action (CTA). In marketing, a call to action is the instruction to your audience to take immediate action. Examples include “Call Now,” […]
Cyber Monday is the most heavily discounted day of online shopping all year. In 2014, eCommerce retail revenue for November and December was about 20% of total annual revenue, with the Apparel/Accessories and Computer/Electronics segments being the most holiday-sensitive.* The stakes are huge, and if you’re savvy, you can capitalize big-time on these opportunities. […]
Making a list? Checking it twice? Holiday gifts can be a challenge, but we here at Impact Radius think e-commerce is the way to go. In fact, we’re here to make it even easier with a list of books that make great gifts for the 2015 holiday season!
Here’s a common startup scenario: Months have passed and the funding is in. Now it is time to really get to work and disrupt the market. Sales begin to take on increasing importance, and a great set of marketing initiatives go a long way to supporting your sales teams. Allocating funds and budgeting can be […]
In today’s multi-channel marketplace, customers are jumping from device to device, channel to channel and media source to media source throughout their buying journeys. Brands are faced with the challenge of marketing to customers who continuously change their buying habits and have no tolerance for brands that fail to deliver what they want, where they […]
In the new episode of Industry Insiders Spotlight, Todd talks with Geno Prussakov, founder and CEO of AM Navigator, an affiliate management agency, as well as founder of the Affiliate Management Days conference. Geno discusses how he got started and the various ways he helps educate the industry, such as AM Days, his books and […]
Online advertising spend is expected to top $66 billion in 2016 and will exceed offline advertising for the first time – a year ahead of schedule*. But all this success is not without challenges – ad fraud is growing too. Robots acting as humans generating impressions and clicks resulted in an estimated $6.3 billion in […]