Whether you’re new to affiliate marketing or just looking to expand your reach through new relationships, it can be a challenge to get your campaign noticed in a busy performance marketing marketplace. While there are lots of ways to grow your partnerships, direct communication is key. Taking a page from our own advice book, we […]
To be at the top of your game, you have to be ready to jump on each consumer sales opportunity that comes your way. With the new year just around the corner and with placements selling out fast, you need to be ready far enough in advance to get those prime placements! Here are a […]
PMI London is right around the corner and here’s another chance for you to hear interesting insights from its founder, Matthew Wood. In Part 2 of his Spotlight, Matthew chats with Todd about hot trends like cross-device tracking, mobile, omnichannel and customized payouts. Watch Now.
We are well underway in the next stage of the Impact Radius Greater Good Initiative. With so many inspiring NGOs, we are taking our partner selection and evaluation process very seriously. While all the NGOs have been commendable, we’ve been employing our “maximum good evaluation framework” to help us find the perfect fit. We’ve scaled […]
In most recent digital advertising literature and writings, ROAS, or Return On Ad Spend, has been the dominant metric used by marketers to analyze the success of their marketing efforts – replacing old school metrics like Return On Investment (ROI). In the current digital advertising environment, with so many channels, devices, and strategies, the question […]
Season 2 of the Impact Radius Industry Insiders Spotlight series has begun. This season, our host Todd Crawford will be focusing on issues and trends in the performance marketing industry as he talks with top experts. The chats are in an informal videoconference format, giving you a unique look behind the scenes with industry influencers.
Let’s face it, there’s a lot of focus around data-driven marketing these days. It’s clear that it is now a priority in the minds of most CMOs – as it should be. Responsible for the transformation of organizations, data is now front and center, and the incorporation of data-driven marketers has become a top priority. […]
Performance Marketing Insights (PMI) London, the UK’s largest performance marketing conference, is only a few weeks away and we’re really excited to be involved! Our very own Todd Crawford will be hosting a panel session on incrementality whilst we’ll be showcasing our comprehensive performance marketing platform on stand 37 over the two days. And if […]