Performance marketing insights, discussions and expertise

Is ROAS or ROI the Best Metric for Digital Advertising Optimization?

By on October 20, 2015

In most recent digital advertising literature and writings, ROAS, or Return On Ad Spend, has been the dominant metric used by marketers to analyze the success of their marketing efforts – replacing old school metrics like Return On Investment (ROI). In the current digital advertising environment, with so many channels, devices, and strategies, the question […]

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Premiere of Industry Insiders Spotlight Season 2

By on October 16, 2015

Season 2 of the Impact Radius Industry Insiders Spotlight series has begun. This season, our host Todd Crawford will be focusing on issues and trends in the performance marketing industry as he talks with top experts. The chats are in an informal videoconference format, giving you a unique look behind the scenes with industry influencers.

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