Performance marketing insights, discussions and expertise

A Real Super Sunday: Using Mobile Flash Sales to Drive Incrementality

By on October 1, 2015

A retail marketer recently told me, “Our customers only use mobile to do research, not to purchase, so we don’t want to spend a lot of money trying to drive conversions there.” That’s a dangerous assumption. Poor conversion may just mean that you’re not giving your customers a good reason to purchase on their phones […]

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By on September 28, 2015

With just under a week away, the Impact Radius team is gearing up for one of retail’s biggest shows. Starting October 5th, 5,400 professionals will gather in Philadelphia for 2 ½ days of jam packed content, networking and fun. Created specifically for digital and multichannel retailers, there will plenty of opportunities to bring your […]

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iOS 9 and Ad Blocking

By on September 22, 2015

Apple just released their latest software for the iPhone and iPad – iOS 9. Notable in this release was the support for ad blocking apps. When ad blocking is enabled it removes ads from websites, videos and apps from your mobile devices. In general, people tend to dislike ads, often finding them disruptive to the […]

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4 Proven Ways to Drive In-Store Sales from Online

By on September 18, 2015

For many organizations, the growth in online traffic and sales has been astonishing over the past few years. However, a bulk of consumer transactions still occurs in physical stores. As a result, marketing teams find great success focusing on driving in-store sales. We get it, but recommend a hybrid approach that bridges the gap from […]

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Full Speed Ahead: Impact Radius is Hiring!

By on September 16, 2015

Impact Radius is growing fast — we’re sure you’ve heard– and with the constant addition of some of the world’s largest and most influential enterprises as clients, we can’t slow down now. That’s where you come in! Impact Radius is actively recruiting the best and brightest. We are hiring for a variety of positions, so regardless […]

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The Countdown to PMI London 2015: Todd's Panel

By on September 10, 2015

Performance Marketing Insights (PMI) London, the UK’s largest performance marketing conference, is just about 7 weeks away and the long-awaited agenda has finally been released. We’re extremely pleased to announce that Todd Crawford, co-founder and VP of Strategic Initiatives at Impact Radius, will be hosting a panel session on day two of the conference. The […]

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3 Steps to Finding Great Affiliate Marketing Partners

By on September 7, 2015

The importance of affiliate marketing as a marketing channel is palpable; it is one of the most effective channels for advertisers, along with paid search and e-mail, and offers a guaranteed return on advertising spend. To successfully take advantage of affiliate marketing, however, advertisers need to discover the best partners for their programs. Here are […]

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Moving and Grooving

By on September 3, 2015

Big moves here at Impact Radius… literally. We are relocating our downtown Santa Barbara office to a much larger space. We might be slightly slower to respond for the next day or so, but we’re still business as usual. While it is only about 5 blocks away from our current home, we are moving to […]

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