Performance marketing insights, discussions and expertise

First Look: Impact Radius Launches First-Of-Its-Kind Certification Program

By on August 1, 2017

Read the original post by Mobile Marketing Watch. MMW received an advance look over the weekend at big news announced today by the folks at Impact Radius, a professed pioneer in global digital marketing technology solutions. The company has just announced what it calls the first-ever Partner Manager Certification program to develop training… MMW received […]

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Impact Radius hires four

By on July 24, 2017

Originally written for Research Live. UK – Impact Radius, a suite of attribution, marketing, analytic and fraud prevention products has announced four new hires, including a director. Impact Radius’s suite of products includes offers for media attribution, performance marketing, tag management, mobile analytic and fraud prevention through acquired company Forensiq. Giuseppe Pisaniello (pictured) has been hired as the new […]

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Impact Radius joins IAB Australia

By on May 31, 2017

Originally posted in Mumbrella. Global marketing platform, Impact Radius had joined the Internet Advertising Bureau Australia. The announcement: Global leading marketing platform, Impact Radius, announces it has joined the Internet Advertising Bureau Australia as it takes another step towards boosting the company’s presence in Australia. Impact Radius opened its Australia office in 2016 and has […]

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TAG Awards Forensiq Industry Certification against both Piracy and Fraud

By on April 13, 2017

Read the original announcement on PRNewswire.     Forensiq, a leader in ad fraud detection and prevention, is proud to announce today that it has received The Trustworthy Accountability Group’s (TAG) “Certified Against Piracy” and “Certified Against Fraud” Seals. TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain and […]

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Impact Radius Unveils New York Office on Park Avenue as Company Continues Global Expansion

By on March 29, 2017

Read the original announcement as posted by PRNewswire. The Company’s Foray into New York City highlights its Rapid and Consistent Growth NEW YORK, March 29, 2017 /PRNewswire/ — Today, Impact Radius, a fully-integrated suite of products for performance marketing, ad fraud detection and media attribution & analytics, is proud to announce the opening of its brand […]

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VertaMedia partners with Forensiq to tackle video ad fraud

By on January 24, 2017

Originally posted on PRNewswire. VertaMedia, an award-winning online video supply-side platform (SSP), has recently announced details of its partnership with leading ad fraud protection company, Forensiq. The partnership provides customers with a comprehensive fraud detection solution aimed at eliminating malicious activity such as malware in desktop and mobile video ads to ensure only genuine human impressions […]

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DMG partners with Forensiq on fraud detection

By on January 21, 2017

Originally posted by Sonja Kroll on ExchangeWire. Last week it was Affise, this week Forensiq releases the news that they are teaming up with advertising company DMG to battle ad fraud. Combining Forensiq’s data and DMG’s video dashboard, the two companies want to help video buyers avoid invalid traffic. “It is crucial to utilise data […]

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SaaS Affise Collaborates with Forensiq to Reinforce Ad Traffic Quality

By on January 19, 2017

Originally posted on Ad Tech Daily. Affise, the performance marketing solution, announced its newest integrations with partner, Forensiq, to improve the quality and protect their customers from buying fraudulent mobile inventory. Affise now analyses traffic in real time and detects fraudulent publishers after the first few conversions. The Forensiq tool is being used to detect […]

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