Performance marketing insights, discussions and expertise

Forensiq help Affise tackle fraudulent traffic

By on January 8, 2017

Read the full news roundup on ExchangeWire. A new integration between Forensiq and performance marketing solution Affise is to improve the quality of mobile inventory. Affise will analyse traffic in real time and detect fraudulent publishers as early as the first few conversions. Forensiq are supplying the tools to detect bots and fraud. Affise-founder Dmitrii […]

Read More Next Right arrow

Gartner’s Market Guide Recognizes Impact Radius

By on October 24, 2016

Gartner just recognized Impact Radius as a provider in its Market Guide for Attribution and Marketing Mix Modeling. Gartner’s report addresses the growing challenge of measuring the true impact of marketing investments. The guide aims to help marketers navigate their options by providing an objective view of the vendors in this space. Impact Radius was […]

Read More Next Right arrow

PMI Europe: Building an Attribution Model: Starting Blocks

By on June 28, 2016

Performance Marketing Insights: Europe, the industry’s leading conference, is under a week away and it’s time to start planning your agenda. The two-day conference takes place in Amsterdam and attracts over 1,000 global attendees and 80 speakers. With its focus on creating and converting audiences through performance marketing channels, there is a lot to look […]

Read More Next Right arrow