As posted by Michael Wisner on Mobile Advertising Watch. Word’s just in that Clickky, a mobile monetization and user acquisition platform, will partner with Forensiq to take responsibility for traffic quality control — in the hopes of reducing the amount of mobile ad fraud close to zero. Forensiq is a leading anti-fraud system. Together, the […]
Read the full news roundup on ExchangeWire. A new integration between Forensiq and performance marketing solution Affise is to improve the quality of mobile inventory. Affise will analyse traffic in real time and detect fraudulent publishers as early as the first few conversions. Forensiq are supplying the tools to detect bots and fraud. Affise-founder Dmitrii […]
Originally posted by Tim Maytom in MobileMarketing. The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there. (Clockwise from left) […]
Gartner just recognized Impact Radius as a provider in its Market Guide for Attribution and Marketing Mix Modeling. Gartner’s report addresses the growing challenge of measuring the true impact of marketing investments. The guide aims to help marketers navigate their options by providing an objective view of the vendors in this space. Impact Radius was […]
Affiliate Summit East, which is taking place in New York City from July 31 to August 2, is shaping up to be an exciting event! With over 5,500 expected attendees, 3 tradeshow areas and a variety of tracks and networking opportunities, I am expecting an enjoyable few days. On July 31st at 1pm, I will […]
Many in the financial services sector are leveraging the performance marketing channel to gain better leads – and better loans – at a lower cost. Join us for an on-demand webinar to explore best practices in this space and learn how other financial service providers are driving results with affiliate partnerships.
Performance Marketing Insights: Europe, the industry’s leading conference, is under a week away and it’s time to start planning your agenda. The two-day conference takes place in Amsterdam and attracts over 1,000 global attendees and 80 speakers. With its focus on creating and converting audiences through performance marketing channels, there is a lot to look […]