Performance marketing insights, discussions and expertise

Mobile Apps Are A Goldmine For Fraudsters

By on April 10, 2017

Originally posted on eMarketer. Q&A with Amit Joshi, Director of Product and Data Science Forensiq. Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud […]

Read More Next Right arrow

Stop calling them “affiliates”. They’re your partners. Or at least, they should be.

By on March 14, 2017

See the less opinionated version of this article, as edited by PerformanceIn. If you’re looking to grow your “affiliate” program by recruiting “affiliates” through a nifty “affiliate” network, welcome to 1998. If you want to grow your revenue through synergistic partnerships, which may also include affiliates, welcome to performance marketing. Affiliate vs. Partner: What’s really […]

Read More Next Right arrow

How traffic resellers trip third-party verification filters

By on February 28, 2017

Originally written by Ross Benes for Digiday. When it comes to ad fraud, everybody’s got a stake to protect. Verification vendors came into hot demand last year after social platforms made several measurement errors. But fraud researchers claim that bot traffic is still prevalent. Bots are systematically designed to bypass these verification filters, with some researchers suggesting that as much […]

Read More Next Right arrow

It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies

By on February 16, 2017

Originally written by Lindsay Rowntree for ExchangeWire. On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund Terror Through Online Adverts’. The article, which claims some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists, and pornographers by advertising on […]

Read More Next Right arrow

How to beat the fraudsters

By on February 15, 2017

Originally written for Mediatel. Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future. The recent news that P&G, one of the world’s largest advertisers, is to review all of its agency contracts in […]

Read More Next Right arrow

Google Removing Third-Party Pixels from YouTube Will Hit Video Strategy Management

By on February 3, 2017

Originally posted by Linday Rowntree on ExchangeWire. On 20 January Google announced some fairly significant changes to the way you will be able to track videos on YouTube. The changes, intended to make YouTube better in a mobile, cross-screen world, according to Google’s Inside Adwords blog, mean that the legacy technologies of pixels and cookies […]

Read More Next Right arrow

Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq

By on February 1, 2017

Read original post by Lindsay Rowntree on ExchangeWire. With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire speak with Scott Burford, director of platform […]

Read More Next Right arrow