Performance marketing insights, discussions and expertise

Top 5 Marketing Predictions for 2016

By on December 31, 2015

The lull between Christmas and New Year’s is when I like to reflect on the closing year and begin thinking about the coming one. As I reflect on the accomplishments of 2015, I want to also give you my marketing predictions for 2016. As always, I welcome your comments and 2016 predictions.

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Black Friday vs Cyber Monday

By on December 3, 2015

Historically, Cyber Monday has been the online version of Black Friday. In recent years however the lines have blurred, with the shopping window for both online and offline consumers expanding to the entire week. It seems like every year the deals are getting published earlier and earlier to build excitement and demand. For example, this […]

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Affiliate Marketing Tips from the Experts: Partnerships

By on December 1, 2015

Creating strong partnerships with industry colleagues can be a very important factor in whether your affiliate program sinks or swims. It should come as no surprise that networking is key in the affiliate marketing industry, but how do you take those relationships to the next level? We asked the experts (our partners) for affiliate marketing […]

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Creating a Call to Action that Converts

By on November 24, 2015

We all know that marketing budgets are limited, and new collateral takes time. Do you need a simple way to start seeing your conversions count with minimal investment? Clean up your call to action (CTA). In marketing, a call to action is the instruction to your audience to take immediate action. Examples include “Call Now,” […]

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Get Great Results Managing Your Cyber Monday Promotions on Impact Radius

By on November 18, 2015

Cyber Monday is the most heavily discounted day of online shopping all year. In 2014, eCommerce retail revenue for November and December was about 20% of total annual revenue, with the Apparel/Accessories and Computer/Electronics segments being the most holiday-sensitive.*  The stakes are huge, and if you’re savvy, you can capitalize big-time on these opportunities.   […]

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