Making a list? Checking it twice? Holiday gifts can be a challenge, but we here at Impact Radius think e-commerce is the way to go. In fact, we’re here to make it even easier with a list of books that make great gifts for the 2015 holiday season!
Here’s a common startup scenario: Months have passed and the funding is in. Now it is time to really get to work and disrupt the market. Sales begin to take on increasing importance, and a great set of marketing initiatives go a long way to supporting your sales teams. Allocating funds and budgeting can be […]
In today’s multi-channel marketplace, customers are jumping from device to device, channel to channel and media source to media source throughout their buying journeys. Brands are faced with the challenge of marketing to customers who continuously change their buying habits and have no tolerance for brands that fail to deliver what they want, where they […]
In the new episode of Industry Insiders Spotlight, Todd talks with Geno Prussakov, founder and CEO of AM Navigator, an affiliate management agency, as well as founder of the Affiliate Management Days conference. Geno discusses how he got started and the various ways he helps educate the industry, such as AM Days, his books and […]
Online advertising spend is expected to top $66 billion in 2016 and will exceed offline advertising for the first time – a year ahead of schedule*. But all this success is not without challenges – ad fraud is growing too. Robots acting as humans generating impressions and clicks resulted in an estimated $6.3 billion in […]
Whether you’re new to affiliate marketing or just looking to expand your reach through new relationships, it can be a challenge to get your campaign noticed in a busy performance marketing marketplace. While there are lots of ways to grow your partnerships, direct communication is key. Taking a page from our own advice book, we […]
To be at the top of your game, you have to be ready to jump on each consumer sales opportunity that comes your way. With the new year just around the corner and with placements selling out fast, you need to be ready far enough in advance to get those prime placements! Here are a […]
PMI London is right around the corner and here’s another chance for you to hear interesting insights from its founder, Matthew Wood. In Part 2 of his Spotlight, Matthew chats with Todd about hot trends like cross-device tracking, mobile, omnichannel and customized payouts. Watch Now.
We are well underway in the next stage of the Impact Radius Greater Good Initiative. With so many inspiring NGOs, we are taking our partner selection and evaluation process very seriously. While all the NGOs have been commendable, we’ve been employing our “maximum good evaluation framework” to help us find the perfect fit. We’ve scaled […]