In most recent digital advertising literature and writings, ROAS, or Return On Ad Spend, has been the dominant metric used by marketers to analyze the success of their marketing efforts – replacing old school metrics like Return On Investment (ROI). In the current digital advertising environment, with so many channels, devices, and strategies, the question […]
Season 2 of the Impact Radius Industry Insiders Spotlight series has begun. This season, our host Todd Crawford will be focusing on issues and trends in the performance marketing industry as he talks with top experts. The chats are in an informal videoconference format, giving you a unique look behind the scenes with industry influencers.
Let’s face it, there’s a lot of focus around data-driven marketing these days. It’s clear that it is now a priority in the minds of most CMOs – as it should be. Responsible for the transformation of organizations, data is now front and center, and the incorporation of data-driven marketers has become a top priority. […]
A retail marketer recently told me, “Our customers only use mobile to do research, not to purchase, so we don’t want to spend a lot of money trying to drive conversions there.” That’s a dangerous assumption. Poor conversion may just mean that you’re not giving your customers a good reason to purchase on their phones […]
With Shop.org just under a week away, the Impact Radius team is gearing up for one of retail’s biggest shows. Starting October 5th, 5,400 professionals will gather in Philadelphia for 2 ½ days of jam packed content, networking and fun. Created specifically for digital and multichannel retailers, there will plenty of opportunities to bring your […]
Apple just released their latest software for the iPhone and iPad – iOS 9. Notable in this release was the support for ad blocking apps. When ad blocking is enabled it removes ads from websites, videos and apps from your mobile devices. In general, people tend to dislike ads, often finding them disruptive to the […]
For many organizations, the growth in online traffic and sales has been astonishing over the past few years. However, a bulk of consumer transactions still occurs in physical stores. As a result, marketing teams find great success focusing on driving in-store sales. We get it, but recommend a hybrid approach that bridges the gap from […]
The holidays can be a crazy time for anyone, but they mark an especially harried time for marketers. Want to cut out the crazy? Follow these 5 tips to make sure your holiday marketing goes off without a hitch.