The importance of affiliate marketing as a marketing channel is palpable; it is one of the most effective channels for advertisers, along with paid search and e-mail, and offers a guaranteed return on advertising spend. To successfully take advantage of affiliate marketing, however, advertisers need to discover the best partners for their programs. Here are […]
For years the industry has claimed that affiliates can drive 20-30% of total online revenues for a brand. Practically speaking, for most advertisers it is more like 5%-15% of total online revenues. This can vary greatly based on a website’s total revenues and overall marketing mix. For example, a small retailer doing $1M in monthly […]
As a proud industry vet of many an affiliate trade show (I know someone out there remembers the Riviera Hotel at ASW), I’ve picked up a few handy tips to ensure a successful and effective trade show experience. Here are three insider tips on ways to stay productive, have fun and make a good impression […]
One of the best ways to grow your mobile application is through referral marketing. This is when your customers are incentivized to positively communicate about your app, generating organic buzz and attracting more downloads. Simply put, the customer does the work for you!
With consumers around the world increasingly taking to the skies and using the internet as their personal travel agent, travel companies are placing a greater emphasis on the potential of performance-based online channels. As a result, the travel and transport industry is investing heavily in online advertising, representing a 14% share of total market spend […]
Mobile, Big Data and the Internet of Things: undoubtedly three of the hottest business buzzwords in the past two years. They all have one thing in common – a shared dependence on technology. Advances in technology over the last few years have opened up a new world of possibilities, and as a result the digital […]
Certain terms get overused and people begin to discount them or have a less than favorable opinion of them. They start out hot, but quickly fall out of favor. I did a quick search and there are dozens of blog posts listing the most overused marketing buzzwords. Here are a few of the most often […]
Let’s face it: mobile app advertising is complex. Defining very precise segments, collecting copious behavioral data, testing numerous themes and messages, and making sure you reach the right type of users on mobile is not easy. The major players within the mobile app advertising industry are constantly updating their platforms to further refine the ability […]