Performance marketing insights, discussions and expertise

3 Steps to Finding Great Affiliate Marketing Partners

By on September 7, 2015

The importance of affiliate marketing as a marketing channel is palpable; it is one of the most effective channels for advertisers, along with paid search and e-mail, and offers a guaranteed return on advertising spend. To successfully take advantage of affiliate marketing, however, advertisers need to discover the best partners for their programs. Here are […]

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How Big Can Your Affiliate Program Be?

By on August 18, 2015

For years the industry has claimed that affiliates can drive 20-30% of total online revenues for a brand. Practically speaking, for most advertisers it is more like 5%-15% of total online revenues. This can vary greatly based on a website’s total revenues and overall marketing mix. For example, a small retailer doing $1M in monthly […]

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Why Big Data is Still a Big Deal

By on June 30, 2015

Certain terms get overused and people begin to discount them or have a less than favorable opinion of them. They start out hot, but quickly fall out of favor. I did a quick search and there are dozens of blog posts listing the most overused marketing buzzwords. Here are a few of the most often […]

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Mobile App Advertising Segmentation

By on June 22, 2015

Let’s face it: mobile app advertising is complex. Defining very precise segments, collecting copious behavioral data, testing numerous themes and messages, and making sure you reach the right type of users on mobile is not easy. The major players within the mobile app advertising industry are constantly updating their platforms to further refine the ability […]

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