Performance Marketing Insights (PMI) Europe is the world’s leading global performance marketing conference, and for a consecutive year PMI Europe is being held in Europe’s “hippest” city, Berlin. With over 1,000 senior marketing professionals from more than 40 different countries, inspirational keynotes and thought leadership sessions, it’s certainly not to be missed.
Affiliate marketing has been around for over 20 years yet the data we use to measure it hasn’t changed much. Agencies and marketing managers need to be able to demonstrate the value of the affiliate channel as well as the value of individual affiliate partners. In my previous blog post, The Secret to Affiliate Marketing […]
1). Keynote by Target.com and Mobile President, Jason Goldberger A true innovator and leader in the Internet Retailer realm, Jason Goldberger is guaranteed to present an insightful keynote. We’ve loved working with Target and can’t wait to see how they continue to grow. Since Jason’s appointment, Target has successfully rebuilt both desktop and mobile versions […]
We survived ad tech SF 2015 — and it was awesome. For two busy days, our booth was full, connections were made, and we got to spread the word about our how we help affiliate and digital marketers maximize their return on ad spend.
The term “incrementality” has been coming up more and more in discussions about how to evaluate the affiliate marketing channel and individual affiliate partnerships. Advertisers want to know which affiliates are driving these elusive incremental sales so they can better optimize partnerships and the channel as a whole.
Impact Radius is very excited to take our show on the road! Come visit our booth (#1649) at ad:tech San Francisco May 20 and 21. We’ll be set up for live demos and ready to meet with our colleagues, new friends and old. With two jam-packed days of sessions and networking, here’s what our team […]
It has been shown time and time again that 24% of mobile apps are used just once before being discarded. What can brands and agencies do to encourage consumers to re-engage with their apps? Here are five strategies to keep your downloaders.
The concept of splitting commission among affiliates involved in a sale or lead instead of just crediting one based on last click is coming up more and more in conversation. I understand why some advertisers think this could be a good idea. They want to make sure affiliates get rewarded for their contributions and many […]
As marketers, we are surrounded by data. We rely on multiple third-party reporting solutions as well as internal databases to measure our marketing efforts, and the number of data sources seem to be increasing every year. We now pull data from affiliate networks, paid search tools, analytics, ad servers, attribution solutions, and tag managers to […]