Performance marketing insights, discussions and expertise

Performance Marketing Insights Europe

By on June 18, 2015

Performance Marketing Insights (PMI) Europe is the world’s leading global performance marketing conference, and for a consecutive year PMI Europe is being held in Europe’s “hippest” city, Berlin. With over 1,000 senior marketing professionals from more than 40 different countries, inspirational keynotes and thought leadership sessions, it’s certainly not to be missed.

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3 Things to Look Forward to at IRCE

By on May 29, 2015

1). Keynote by Target.com and Mobile President, Jason Goldberger A true innovator and leader in the Internet Retailer realm, Jason Goldberger is guaranteed to present an insightful keynote. We’ve loved working with Target and can’t wait to see how they continue to grow. Since Jason’s appointment, Target has successfully rebuilt both desktop and mobile versions […]

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Next Stop: ad:tech

By on May 15, 2015

Impact Radius is very excited to take our show on the road! Come visit our booth (#1649) at ad:tech San Francisco May 20 and 21. We’ll be set up for live demos and ready to meet with our colleagues, new friends and old. With two jam-packed days of sessions and networking, here’s what our team […]

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Commission Splitting: Opening Pandora’s Box

By on April 24, 2015

The concept of splitting commission among affiliates involved in a sale or lead instead of just crediting one based on last click is coming up more and more in conversation. I understand why some advertisers think this could be a good idea. They want to make sure affiliates get rewarded for their contributions and many […]

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Data is Your Frenemy!

By on April 8, 2015

As marketers, we are surrounded by data. We rely on multiple third-party reporting solutions as well as internal databases to measure our marketing efforts, and the number of data sources seem to be increasing every year. We now pull data from affiliate networks, paid search tools, analytics, ad servers, attribution solutions, and tag managers to […]

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