Performance marketing insights, discussions and expertise

Tracking for Mobile

By on September 26, 2012

Changing screen sizes, faster processing, greater accessibility, and the sheer proliferation of mobile devices present numerous opportunities for mobile marketing. Every smartphone and tablet on the market represents not only a variety of new ways your brand can interact with consumers but also a variety of new ways consumers can interact with your brand. As the mobile environment changes, so should your marketing. And so should the way you think about tracking.

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What is Responsive Web Design?

By on September 20, 2012

Over the past couple weeks, I’ve been researching a different approach to mobile website optimization, responsive web design (RWD). Exactly as its name suggests, RWD ‘responds’ to user behavior and environment based on screen size, orientation, and platform. As a user switches from laptop to tablet to smartphone, the website should automatically switch to accommodate for resolution, image size and scripting abilities, eliminating the need for a different design and development for each new device.

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Newbie Series in Review

By on September 14, 2012

Back in July, Lisa introduced me to the Impact Radius blog and thus, all of you. Since then, I have spent my days perusing the internet, pestering my knowledgeable team mates, asking questions, taking notes, asking more questions, and putting all that information in words to answer those 7 initial questions. Wednesday afternoon, I posted the final answer to the final question on the list. And now, it’s time for a recap!

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What is Performance Marketing?

By on September 12, 2012

When I first started here at Impact Radius, I heard the term “performance marketing” thrown around a lot. My initial thought was, “Shouldn’t all marketing be performance?” While there are a lot of definitions and a lot of common themes out there, I’ve been trying to determine exactly what is performance marketing.

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Are Digital Coupons Valuable for Marketing?

By on September 7, 2012

Digital coupons show up everywhere across the internet – display advertising, social media, email campaigns, coupon sites. While many brands actively use digital coupons to increase sales, there are a number of retailers who question the real value of this marketing tactic. Can digital coupons really be a valuable marketing strategy?

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Proving the Value of Your Marketing Efforts

By on September 5, 2012

After you’ve invested in a new channel, you have to prove the value of your efforts. This can be tricky. There is no one specific method for calculating effectiveness in every channel. Neither is there any specific set of methods that works for all companies. There are, however, 3 important pieces to proving value.

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Evaluating New Marketing Channels

By on August 31, 2012

All marketers face the challenge of proving the value of their efforts. The idea of incorporating more channels in the mix can be daunting. But in a world of ever evolving markets and media, new channels are frequently under consideration within marketing departments. Knowing how to evaluate a channel before investing in it will guide your efforts toward channels of greater value. So how do you effectively evaluate the merits of incorporating new channels in your marketing mix?

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What is Remarketing?

By on August 28, 2012

Basically, remarketing is a form of advertising which targets consumers who visited your site without resulting in a conversion. When that consumer leaves your site (or specific pages), remarketing presents your ads to them on other websites.

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Tracking Offline to Online Update

By on August 17, 2012

After my last post on tracking offline campaigns to online conversions, I received some helpful feedback from one of our engineers here at Impact Radius, Greg Hall. As I found his notes helpful in further understanding one of the methods discussed for tracking, I wanted to share his input with you.

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