Performance marketing insights, discussions and expertise

The Industry Reacts: UK Ad Spend Figures Q1 2017

By on July 28, 2017

Originally written by Mobile Marketing. UK ad spend grew by 1.3 per cent year-on-year in Q1 2017 to reach £5.3bn, driven by the impressive 36.2 per cent rise in mobile advertising. Despite growing for the 15th consecutive quarter and the addition of internet spend as a whole being up 10.1 per cent, the quarter represented […]

Read More Next Right arrow

News Snippet – Appnext collaborates with Forensiq

By on July 21, 2017

Originally written by Sonja Kroll for ExchangeWire. A new cooperation between mobile discovery platform Appnext and Forensiq is to improve quality and protect advertisers from buying fraudulent mobile inventory. In the battle against ad fraud, Appnext is not only deploying their own anti-fraud team, but is using Forensiq’s technology to detect human-like bots and decline fraudulent […]

Read More Next Right arrow

IPA Bellwether Report Q2 2017

By on July 20, 2017

Originally written by Hugh Williams for ExchangeWire. Marketing budgets are being sustained at a robust rate, but Brexit, political uncertainty, and rising inflation are impacting financial prospects, reveals Q2 2017 IPA Bellwether, released this Wednesday (19 July). Report highlights – Largest expansion in marketing budgets for just under a year – Optimism regarding company financial […]

Read More Next Right arrow

Ad tech company Rocket Fuel sold for a fraction of its peak $2 billion valuation, and it marks the end of an era

By on July 8, 2017

Originally written by Mike Shields of Business Insider. When a company that pulled in over $450 million in revenue in 2016 and over $95 million during the first quarter of this year suddenly sells for just $125.5 million, it raises eyebrows. That’s what happened on Tuesday when the ad tech company Rocket Fuel was acquired by […]

Read More Next Right arrow

Transparency vs. in-house measurement tools

By on July 5, 2017

Originally written by Nick Ismail for Information Age. The announcement that Facebook will be launching a new service that will look to allow brands to measure reach and attribution of Facebook and Instagram raises an interesting question: are Facebook looking at this as a way of monetising measurement, or are they adding value to their […]

Read More Next Right arrow

MoPub Is Testing Ways To Do More With Twitter Data

By on June 12, 2017

Originally written by Allison Schiff of AdExchanger. After years of will they/won’t they, MoPub is finally going to take better advantage of Twitter data. The mobile exchange, acquired by Twitter in 2013, is testing so-called audience packages in the form of audience segments powered by proprietary data coming from Twitter. The product is in alpha with […]

Read More Next Right arrow

Viewability standards have a gaping hole: mobile apps

By on June 6, 2017

Originally posted by Ross Benes on Digiday. Two of the big trends in digital media aren’t compatible: The drive to enforce viewability standards and the shift to mobile, particularly apps. Ad buyers say they receive misleading mobile viewability reports because measurement vendors struggle to integrate into publishers’ apps. In effect, they know the figures reported […]

Read More Next Right arrow

Battling ad fraud: it’s up to all of us

By on May 31, 2017

Originally posted by Mediatel. There are a number of immediate changes senior members of the industry need to make to ensure a safer advertising environment, writes Julia Smith Ad fraud is currently hitting the headlines with the likes of Google and Facebook taking most of the flak. However, it doesn’t take long to realise that […]

Read More Next Right arrow

Can Management Consultancies Put an End to the Wild West Programmatic Industry?

By on

Read the original post on PerformanceIn. It’s been heralded as an industry game changer with significant effects on primarily the agencies and their own in-house trading teams, but will the leap of management consultancies into programmatic really change the dynamics of the programmatic trading industry? A recent article on Digiday on management consultancies moving toward […]

Read More Next Right arrow