Performance marketing insights, discussions and expertise

How the Navy Prepared Me to Be a Better CEO

By on May 28, 2017

Originally posted in Fortune. With Memorial Day approaching, I’m reminded of how my time in the Navy provided the building blocks of shaping the business leader I am today, as well as the millions of other young men and women whose lives have been vastly affected by their time in service. I can remember that […]

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Facebook’s Measurement Snafu Raises The Need For Unbiased Verification

By on May 18, 2017

Originally written by Tobi Elkin of MediaPost. As advertisers are demanding more transparency from their technology and media partners, including transparency on how digital media is measured, Facebook’s metrics snafus continue to mount. This week, the social media giant issued another mea culpa, and said it is offering refunds to advertisers after finding a bug […]

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Confessions of a verification firm data scientist: It’s good when Facebook errs

By on May 16, 2017

Originally written by Ross Benes of Digiday. Throughout the ad supply chain, at some point everyone has motivation for schadenfreude. For the latest installment of our anonymous Confessions series, we talked to a data scientist at a verification vendor who works with publishers, agencies, brands and programmatic platforms. The data scientist said that he roots for […]

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Ad network takes steps to reduce fraud

By on May 11, 2017

Originally written by Maria Korolov of CSO Online. The fraud rates for online ads are scary, with advertisers losing billions of dollars each year. Last week, Pixalate released a report showing that 35 percent of U.S. desktop ad impressions sold through programmatic advertising networks are fraudulent. Programmatic ads are those purchased through online networks, often through […]

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Mobile Apps Are A Goldmine For Fraudsters

By on April 10, 2017

Originally posted on eMarketer. Q&A with Amit Joshi, Director of Product and Data Science Forensiq. Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud […]

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As verification services grow, agencies and publishers duel over who pays

By on April 5, 2017

Originally written by Ross Benes for Digiday. Publishing execs spend a lot of time thinking about who will pay for vendor fees, and these anxieties aren’t going away. As fake news, viewability, methbot and platform measurement errors created problems for advertisers over the past year, the demand for third-party verification increased. As these services become […]

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Stop calling them “affiliates”. They’re your partners. Or at least, they should be.

By on March 14, 2017

See the less opinionated version of this article, as edited by PerformanceIn. If you’re looking to grow your “affiliate” program by recruiting “affiliates” through a nifty “affiliate” network, welcome to 1998. If you want to grow your revenue through synergistic partnerships, which may also include affiliates, welcome to performance marketing. Affiliate vs. Partner: What’s really […]

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How traffic resellers trip third-party verification filters

By on February 28, 2017

Originally written by Ross Benes for Digiday. When it comes to ad fraud, everybody’s got a stake to protect. Verification vendors came into hot demand last year after social platforms made several measurement errors. But fraud researchers claim that bot traffic is still prevalent. Bots are systematically designed to bypass these verification filters, with some researchers suggesting that as much […]

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