Performance marketing insights, discussions and expertise

It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies

By on February 16, 2017

Originally written by Lindsay Rowntree for ExchangeWire. On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund Terror Through Online Adverts’. The article, which claims some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists, and pornographers by advertising on […]

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How to beat the fraudsters

By on February 15, 2017

Originally written for Mediatel. Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future. The recent news that P&G, one of the world’s largest advertisers, is to review all of its agency contracts in […]

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Google Removing Third-Party Pixels from YouTube Will Hit Video Strategy Management

By on February 3, 2017

Originally posted by Linday Rowntree on ExchangeWire. On 20 January Google announced some fairly significant changes to the way you will be able to track videos on YouTube. The changes, intended to make YouTube better in a mobile, cross-screen world, according to Google’s Inside Adwords blog, mean that the legacy technologies of pixels and cookies […]

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Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq

By on February 1, 2017

Read original post by Lindsay Rowntree on ExchangeWire. With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire speak with Scott Burford, director of platform […]

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Bellwether reaction: Advertisers told to hold their nerve

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Originally posted on Mediatel. The uncertain economic and political climate has continued to weigh on industry financial prospects, according to the latest IPA Bellwether report, with confidence at its lowest level in four years. Here, senior figures from News UK, Mindshare, Sociomantic, Bloomberg, Sky Media, REaD, Impact Radius, Exterion, Capture, Zenith and Jaywing reflect on […]

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Inc. names Impact Radius and Acceleration Partners as top affiliate (performance) marketing companies to watch in 2017

By on January 14, 2017

Originally posted on Inc. In a recent survey, nearly 90 percent of advertisers said affiliate programs were important to their overall marketing strategies. Publishers also claimed that affiliate partnerships drive more than 20 percent of their annual revenue. Forty percent of U.S. retailers said their leading customer acquisition channels are affiliate programs. And this field […]

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My 2017 media resolution: Forensiq’s Amit Joshi

By on January 5, 2017

Originally written for Campaign. 2016 proved to be the year of fraud and misinformation. From the brand safety concerns around fake news sites that bubbled up around the US campaign season to shopper fraud and phishing scams targeting holiday shoppers, we have seen bad actors use new and varied tactics. 2017 is going to continue […]

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