Performance marketing insights, discussions and expertise

3 Predictions About Ad Fraud In 2017

By on December 23, 2016

Originally written for CMO.com. For many of us who monitor digital ad fraud, 2016 marked a sea change in the way brands and agencies think about the money they spend to reach consumers inside mobile apps. After years of ignoring the in-app environment and malicious practices such as device hijacking, major industry players not only acknowledged […]

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So, marketers, what’s in store for the coming year?

By on December 16, 2016

Originally posted on MarketingTech. The tools that underpin performance marketing are increasingly allowing brands to execute successful digital strategies which in turn provide meaningful and personalised experiences for consumers. As a company sitting at the heart of the marketing industry, we expect to see several trends in 2017 that will impact how performance marketers do […]

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Q&A: adidas, Impact Radius & Acceleration Partners on Non-Traditional Affiliate Partnerships

By on November 25, 2016

Originally posted by Mark Jones on PerformanceIn. The best affiliate marketers are always looking for new ways to expand the reach of their programmes to new affiliates, especially beyond the larger players in the space. From managing mid-sized business development opportunities to consolidating referral and PR initiatives, affiliate programmes are an effective way to standardise […]

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How Tech Giant, Lenovo, Unified Its Global Affiliate Program [Case Study]

By on October 11, 2016

Streamlining processes and finding efficiencies is important to every business, but the bigger the company, the bigger the stakes. A multi-billion dollar global organization cannot afford to let communication breakdowns and inconsistent best practices get in the way of success. When tech giant, Lenovo, noticed that its global affiliate program needed a refresh it tackled […]

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