Performance marketing insights, discussions and expertise

How to Drive Quality Financial Services Leads with Your Affiliate Channel

By on July 13, 2016

Performance marketing is an ideal channel for driving leads for financial services companies. It greatly reduces the risks of buying media that may or may not convert into revenues (funded loans, issued credit cards, etc.) downstream. The financial services vertical faces unique challenges with respect to industry regulations, but when addressed head-on these challenges can […]

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Feature Focus: Unique Revenue Reporting

By on July 7, 2016

You’ve probably heard the term “incrementality” used around the industry. Everybody wants media that brings incremental value, or sales revenue that you would not have received without its sole contribution. So how do you determine incremental, or unique, revenue amidst today’s cross-channel chaos? At Impact Radius, there’s a report for that.

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Feature Focus: Reporting Dashboard

By on May 1, 2016

In today’s data-saturated world, the trick is to hone in quickly on the metrics that matter to you. That’s exactly what the Impact Radius reporting dashboard does. When you spend all day running from one task to the next, you may just want the key takeaways presented up front.

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Marketing Podcasts We Can’t Get Enough Of

By on April 27, 2016

As a marketer, I am always trying to keep a pulse on how I can improve my quality and quantity of work, to better connect and solve the problems of our clients and customers. One way I keep up on the current trends in marketing is through listening to marketing-focused podcasts. If you’re looking to […]

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