Performance marketing is an ideal channel for driving leads for financial services companies. It greatly reduces the risks of buying media that may or may not convert into revenues (funded loans, issued credit cards, etc.) downstream. The financial services vertical faces unique challenges with respect to industry regulations, but when addressed head-on these challenges can […]
You’ve probably heard the term “incrementality” used around the industry. Everybody wants media that brings incremental value, or sales revenue that you would not have received without its sole contribution. So how do you determine incremental, or unique, revenue amidst today’s cross-channel chaos? At Impact Radius, there’s a report for that.
Marketers love campaigns, but it is incredibly frustrating to pour time and energy into building the perfect media plan and have limited insight into the results. Now, don’t get me wrong. As savvy marketers, I’m sure you have visibility into the traffic you drive to your website and the number of impressions your display […]
Media tracking needs to provide enough detail to enable informed buying decisions. If you don’t have visibility into certain crucial data points, you’re just taking shots in the dark. By using cost importing and properly tagging your ads, you’ll have the reports you need to determine the exact return on ad spend for each media, […]
It’s time for our annual Voice of the Industry survey where we collect insights from marketing-savvy folks to determine the top trends and technologies in 2016. If you’re an advertiser, we’d love to hear your thoughts.
It’s 11PM, and you’re plugging data into a spreadsheet – another thankless task of consolidating your reports across multiple channels, vendors, and teams. Are you drowning in data? If so, attribution might be the answer. Read on for three indicators that you might need attribution.
In today’s data-saturated world, the trick is to hone in quickly on the metrics that matter to you. That’s exactly what the Impact Radius reporting dashboard does. When you spend all day running from one task to the next, you may just want the key takeaways presented up front.
To split or not, that is the question. There are lots of things you should consider before going down the commission splitting path, and there may be a simpler way to reward your affiliates and drive more revenue.
As a marketer, I am always trying to keep a pulse on how I can improve my quality and quantity of work, to better connect and solve the problems of our clients and customers. One way I keep up on the current trends in marketing is through listening to marketing-focused podcasts. If you’re looking to […]