Performance marketing insights, discussions and expertise

Impact Radius & Tapad Are Cracking the Cross-Device Code

By on December 13, 2017

We know that consumers today are moving seamlessly across devices and individuals already own an average of 3.64 connected devices. With so many devices and movement between them, it’s no wonder marketers’ view and understanding of the consumer’s journey is fractured. Complex Consumer Journey Let’s start with a typical consumer journey. Say Cassie the Consumer […]

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Impact Radius’ new tool lets brands find more possible partners for affiliate links

By on January 20, 2017

Originally posted by Barry Levine on MarTech Today. Impact Radius is out today with a new tool that it says is the first to let brands find affiliate partners outside given networks. The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines […]

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How Tech Giant, Lenovo, Unified Its Global Affiliate Program [Case Study]

By on October 11, 2016

Streamlining processes and finding efficiencies is important to every business, but the bigger the company, the bigger the stakes. A multi-billion dollar global organization cannot afford to let communication breakdowns and inconsistent best practices get in the way of success. When tech giant, Lenovo, noticed that its global affiliate program needed a refresh it tackled […]

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Feature Focus: Unique Revenue Reporting

By on July 7, 2016

You’ve probably heard the term “incrementality” used around the industry. Everybody wants media that brings incremental value, or sales revenue that you would not have received without its sole contribution. So how do you determine incremental, or unique, revenue amidst today’s cross-channel chaos? At Impact Radius, there’s a report for that.

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Feature Focus: Reporting Dashboard

By on May 1, 2016

In today’s data-saturated world, the trick is to hone in quickly on the metrics that matter to you. That’s exactly what the Impact Radius reporting dashboard does. When you spend all day running from one task to the next, you may just want the key takeaways presented up front.

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Feature Focus: Bar & Pie Charts

By on April 21, 2016

Visualizing your data is a great way to unlock insights. Columns of numbers don’t always make a story very clear. A simple visual can really make the key takeaway jump out at you. We’re visual creatures after all – in fact, the human brain processes images 60,000 times faster than text!

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Feature Focus: Customer Journey Graphs

By on April 5, 2016

A picture is worth a thousand words, right? Imagine if you had this view of your customer’s journey. Of all the features in Media Manager, this is one that gets people really excited. This level of detail is available for every customer order, showing all the touchpoints they encountered. It’s a powerful way to understand […]

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