We know that consumers today are moving seamlessly across devices and individuals already own an average of 3.64 connected devices. With so many devices and movement between them, it’s no wonder marketers’ view and understanding of the consumer’s journey is fractured. Complex Consumer Journey Let’s start with a typical consumer journey. Say Cassie the Consumer […]
Originally posted by Barry Levine on MarTech Today. Impact Radius is out today with a new tool that it says is the first to let brands find affiliate partners outside given networks. The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines […]
Streamlining processes and finding efficiencies is important to every business, but the bigger the company, the bigger the stakes. A multi-billion dollar global organization cannot afford to let communication breakdowns and inconsistent best practices get in the way of success. When tech giant, Lenovo, noticed that its global affiliate program needed a refresh it tackled […]
Have you ever been part of a team’s success only to be overlooked when the win was announced to the world? We’ve all been there. Even if it was completely unintentional (which it usually is), it feels awful and has a lasting effect. When working with our marketing partners, this sort of oversight can damage […]
You’ve probably heard the term “incrementality” used around the industry. Everybody wants media that brings incremental value, or sales revenue that you would not have received without its sole contribution. So how do you determine incremental, or unique, revenue amidst today’s cross-channel chaos? At Impact Radius, there’s a report for that.
Media tracking needs to provide enough detail to enable informed buying decisions. If you don’t have visibility into certain crucial data points, you’re just taking shots in the dark. By using cost importing and properly tagging your ads, you’ll have the reports you need to determine the exact return on ad spend for each media, […]
In today’s data-saturated world, the trick is to hone in quickly on the metrics that matter to you. That’s exactly what the Impact Radius reporting dashboard does. When you spend all day running from one task to the next, you may just want the key takeaways presented up front.
Visualizing your data is a great way to unlock insights. Columns of numbers don’t always make a story very clear. A simple visual can really make the key takeaway jump out at you. We’re visual creatures after all – in fact, the human brain processes images 60,000 times faster than text!
A picture is worth a thousand words, right? Imagine if you had this view of your customer’s journey. Of all the features in Media Manager, this is one that gets people really excited. This level of detail is available for every customer order, showing all the touchpoints they encountered. It’s a powerful way to understand […]