Performance marketing insights, discussions and expertise

Get Great Results Managing Your Cyber Monday Promotions on Impact Radius

By on November 18, 2015

Cyber Monday is the most heavily discounted day of online shopping all year. In 2014, eCommerce retail revenue for November and December was about 20% of total annual revenue, with the Apparel/Accessories and Computer/Electronics segments being the most holiday-sensitive.*  The stakes are huge, and if you’re savvy, you can capitalize big-time on these opportunities.   […]

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Feature Focus: Customer Status Payout

By on September 3, 2015

Attracting new customers is essential to the growth of your business, but it is often difficult to find and influence new audiences. In fact, it can cost five times more to reach a new customer than keep an existing one.* Determine how the value of a new vs. returning customer differs for your business, and […]

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Feature Focus: Deals

By on August 13, 2015

It’s no secret that a compelling advertising offer like discounts, gifts with purchases or rebates can fuel success in the affiliate channel. However, many advertisers find them hard to manage and control. That’s why the Impact Radius platform gives you powerful tools to manage promotions or “deals.”

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Feature Focus: Ads Inventory

By on July 8, 2015

Love how easy it is to manage ads on Partner Manager? Us too… and we just made it even easier. Users spend a lot of time on our Search Ads page, so we’ve been hard at work making it better than ever. The main improvement that will jump out at you is the awesome new […]

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Feature Focus: Media Manager Rule Builder

By on June 2, 2015

Did you hear the buzz about our Media Manager launch? Media Manager is a centralized data hub that tracks the performance of all your marketing channels. You can configure crediting logic and get all the reports you need — from the channel level all the way down to individual conversion paths — giving you the […]

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