Did you hear the buzz about our Media Manager launch? Media Manager is a centralized data hub that tracks the performance of all your marketing channels. You can configure crediting logic and get all the reports you need — from the channel level all the way down to individual conversion paths — giving you the […]
We are very excited to unveil the new Media Partner dashboard! The dashboard homepage puts information and features at the media partners’ fingertips. It’s now a quick look to understand high level performance trends and a breeze to generate a new tracking URL. If a media partner is on the lookout for new advertiser opportunities, […]
Analyzing campaign trends and monitoring big performance dips and spikes at the partner level is necessary to identify optimization opportunities, but it tends to be an arduous task. Running multiple reports, crunching the data, v-lookups, pivot tables, and numerous formulas are familiar foes for an affiliate manager and their business analyst counterparts. Time, of course, […]
When thinking about performance based relationships, particularly in the affiliate channel, we often think of a cost per sale or cost per lead compensation model. However, some relationships may demand a cost per click model. For example, an advertiser may encounter a partner offering display real estate on their content site for a fixed cost […]
One key feature universal to all Impact Radius products is our reporting suite. With our rapidly expanding line of products and breadth of customers, we’ve gone back to the drawing board and completely redesigned our reporting tool. Our new tool simplifies and streamlines reporting, enabling users to more easily manage their marketing campaigns with fewer reports. Do more with less – is that even possible?
Our latest tag management system in particular offers a major speed benefit. On our own website, www.impactradius.com, we’ve experienced as much as a 77% reduction in page load time after implementing our tag management system! This incredible improvement has us quite excited. But how does a single line of code help speed up my site you ask? Here are five reasons behind the magic of consolidating all your tags.
Everyday, Impact Radius tracks billions of bits of data for our customers and we’ve created hundreds of reports to help make sense of it all. Some users are interested in knowing the latest performance trends. Others want to see detailed results. We understand the different roles users play when interacting with our system so we try to match the most appropriate reports for each unique role. And now we’re going a few steps further. With our latest release, the Impact Radius reporting module allows users to better customize the reporting function to their specific needs.
Nobody enjoy paying bills. Make your life easier with our financial clearinghouse. We take care of the tedious tasks so you can focus on what’s important – making money! Our financial module is fully integrated with our tracking and electronic insertion order systems. Once you determine how you reward your partners, we take care of the rest. Simply fund your account and Impact Radius will automatically disburse payments to all partners. You never have to worry about missing a payment again!
An Application Programming Interface (API) is a defined method for software applications to communicate with each other. Impact Radius is excited to release a new REST API protocol to help customers streamline and automate tasks. Consider some of these time-saving REST API applications.