Performance marketing insights, discussions and expertise

Give Mobile Fraud The Boot!

By on January 25, 2018

Mobile inventory is under attack from fraud at every turn. To safeguard your inventory you need to educate yourself and take appropriate precautions. Forensiq addresses two of the most prevalent types of mobile fraud — impression fraud and app install fraud — in two guides that take you step-by-step through these types of fraud and offer suggestions on what you can do to protect your inventory.

Available for download, Forensiq’s Guide to Mobile Fraud Prevention: Taming Impression Fraud Part 1 and Guide to Mobile Fraud Prevention: Taming Install Fraud Part 2, will educate your team about the mounting risks in mobile fraud and offer proactive steps to deal with them.

In the first of part of the series, Forensiq addresses how players in the ad tech world — agencies, trading desks, exchanges, SSPs, and ad networks — can stop mobile fraud from damaging their reputations. The Guide to Mobile Fraud Prevention: Taming Impression Fraud Part 1 will detail important information like:

  • Common types of mobile ad fraud
  • Techniques to thwart mobile ad fraud
  • Proactive steps to address fraud in the ad tech ecosystem

It’s not only impression-level ad fraud that’s wreaking havoc in the mobile landscape; fraud is also permeating the mobile performance ecosystem. In Forensiq’s Guide to Mobile Fraud Prevention: Taming Install Fraud Part 2, you’ll learn about two of the most common types of performance fraud in mobile:

  • Mobile install fraud
  • Install attribution fraud, also known as mobile affiliate fraud

You’ll have an opportunity to learn about click spoofing, click spamming, click injection, and malvertising, among other tactics employed by bad actors in Part 2 of the Guide. More importantly you’ll learn about techniques to thwart install fraud and install attribution fraud like real-time click filtering and click stuffing detection.

Forensiq strongly believes all stakeholders in the ecosystem have a role to play in ridding the digital supply chain of mobile fraud. Download The Guide to Mobile Fraud Prevention: Taming Impression Fraud Part 1 and Guide to Mobile Fraud Prevention: Taming Install Fraud Part 2 to learn how you can prevent mobile ad fraud and keep your inventory clean!