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Impact Radius Unveils New York Office on Park Avenue as Company Continues Global Expansion

By on March 29, 2017

Read the original announcement as posted by PRNewswire.

The Company’s Foray into New York City highlights its Rapid and Consistent Growth

NEW YORK, March 29, 2017 /PRNewswire/ — Today, Impact Radius, a fully-integrated suite of products for performance marketing, ad fraud detection and media attribution & analytics, is proud to announce the opening of its brand new 10,115 square ft. office space on 387 Park Avenue South in Manhattan. The Santa Barbara-born company’s office opening in New York City marks a huge milestone as Impact Radius continues on its roadmap for expansion in 2017.

In conjunction with the new office opening, Impact Radius has plans to expand its already rapidly growing team in New York. Over the next several months, the company will be doubling the number of employees, especially in sales, data science and marketing. Due to its recent acquisition of leading ad verification and fraud prevention platform, Forensiq in 2016, the company was in need of a new, state-of-the-art office space to match its continued upward momentum.

“We are extremely pleased to expand our presence in the heart of New York City,” said David A. Yovanno, the newly appointed CEO of Impact Radius. “Our investment in this new space showcases our commitment to our clients and company-wide growth. Last year we made strategic investments in several acquisitions that resulted in the acceleration of our product roadmap and organic expansion. New York City has always been at the center of the digital marketing industry and we are ready to make our presence felt here as we look towards continued growth.”

Last year Impact Radius experienced phenomenal growth through the adoption of its innovative marketing platform which culminated in the company securing $30 Million in growth funding from Silversmith Capital Partners. Looking ahead, the opening of the Park Avenue space follows a consistent line of milestones for Impact Radius including the acquisition of Forensiq’s fraud detection technology, ClearSaleing’s algorithmic attribution (acquired from eBay), and the launch of a premier tool for affiliate marketers, Partner Discovery, giving agencies and marketers the capability of distinguishing strategic media partners from a database of 800,000 affiliates from around the world.

About Impact Radius

Impact Radius is transforming how advertisers handle their media spend and performance marketing partnerships. Our natively integrated suite of products enables digital brands and agencies to maximize their return on global ad spend by providing a single trusted view into the consumer journey from ad impression through acquisition – across all devices and channels.

Through the automation of critical marketing workflows, built-in fraud protection and real-time delivery of actionable insights, the platform drives revenue growth for global companies such as Lenovo, Ticketmaster, Tommy Hilfiger, Getty Images, Shutterstock and Advance Auto Parts. Impact Radius has more than 275 employees across seven offices worldwide. To learn more visit www.ImpactRadius.com and www.forensiq.com.