Inc. names Impact Radius and Acceleration Partners as top affiliate (performance) marketing companies to watch in 2017
By Sheryl Ryan on January 14, 2017
Originally posted on Inc.
In a recent survey, nearly 90 percent of advertisers said affiliate programs were important to their overall marketing strategies. Publishers also claimed that affiliate partnerships drive more than 20 percent of their annual revenue. Forty percent of U.S. retailers said their leading customer acquisition channels are affiliate programs.
And this field is only growing — a BI Intelligence study found affiliate marketing is one of online retailers’ fastest-growing sources of revenue. Between 2015 and 2020, U.S. spending on affiliate marketing is expected to increase by a compound annual growth rate of 10.1 percent to $6.8 billion.
Of course, not just any affiliate marketing partner will do. Companies are seeking quality-driven relationships. With that in mind, here are seven top affiliate marketing companies, in no particular order, to watch (and partner with!) in the coming year:
1. Acceleration Partners
Acceleration Partners is leading the next generation of affiliate marketing. Already industry leaders in affiliate recruitment and engagement, campaign design, execution, attribution, and reporting, the company combines sophisticated strategy with high-quality account management to drive profitable customer acquisition at scale. With Acceleration Partners, the term “Performance PartnershipTM” goes beyond high-end affiliate marketing to brand new channels, like app-to-app marketing platforms, influencer marketing, and business development partnerships. All of this results in industry-leading success for high-end global retailers, including adidas, eBay, Jet, and Target.
A top contextual commerce company, Button connects mobile apps and sites from leading publishers — Conde Nast, Huffington Post, Ibotta, and more — to other apps, driving acquisition of valuable users. For example, readers of Conde Nast Traveler can peruse articles on destinations they want to visit, browse hotels on Hotels.com, and be sent directly to the Hotels.com app to fulfill their intent. Button makes affiliate spend more efficient by optimizing performance and rewards based on a customer’s purchase history.
3. Impact Radius
Impact Radius’ global performance marketing platform is disrupting traditional affiliate network models, empowering marketers and agencies by providing the technology to track and optimize partnerships. This is unique in the affiliate space because it allows brands to align programs with their own business objectives and gain unique insights into the value of each partnership. Impact Radius’ technology also allows marketers to capture and analyze results across all marketing channels to intelligently optimize marketing spend. With this kind of vision, it’s no surprise that Impact Radius recently secured $30 million in growth funding from Silversmith Capital Partners.