By Sara Weiss on April 27, 2016
As a marketer, I am always trying to keep a pulse on how I can improve my quality and quantity of work, to better connect and solve the problems of our clients and customers. One way I keep up on the current trends in marketing is through listening to marketing-focused podcasts. If you’re looking to stay up to date on marketing trends in the digital age, these podcasts are definitely worth a listen.
Marketing Over Coffee Hour is described as “covering the intersection of marketing and technology”. Hosts John J. Wall and Christopher S. Penn run a news-based podcast, rather than topic-based. You can expect coverage on the latest in marketing news and digital trends. Expect to finish each episode with actionable tips.
Length: 20 minutes
Expect to learn about: social networks, SEO, SEM, CRM, analytics, multivariate testing, copywriting, email marketing, affiliate marketing
Fun fact: each episode is recorded in a local coffee shop
“Social Media Marketing Podcast”, with host Michael Stelzner, is “designed to help busy marketers and business owners discover what works with social media marketing”.
Michael Stelzner interviews true social media pros, for insights on their area of specialty. Social Media Marketing Podcast dives deep in every episode, so by the end of each episode you can expect to know the ins and outs of that week’s topic. The takeaways are presented in a format that is not only easy to understand, but feasible to implement into your social strategy.
Length: 45 minutes
Expect to learn about: everything social, Pinterest tactics, Blogging, Facebook ad strategy, Periscope, Twitter tools, live video, Snapchat, social content strategy
Fun fact: There is currently over 150 episodes available – so there is plenty to learn!
Host Mitch Joel provides “digital marketing and media hacking insights and provocations” in this weekly podcast. As the president of Mirum, a digital marketing agency, Joel continually brings a unique agency perspective to the cutting-edge digital marketing discussions he holds every week.
Length: 55 minutes
Expect to learn about: digital marketing, new marketing, ad blocking, algorithms, marketing metrics, brand experience
Fun fact: Marketing Magazine named Mitch Joel “one of North America’s leading digital visionaries” and the”Rock Star of Digital Marketing”, so it you can bet he knows what he’s talking about.
Give these podcasts a listen this week, and let us know what you think. Do you have a marketing focused podcast that you can’t get enough of? Comment below! Happy listening and learning.