Performance marketing insights, discussions and expertise

Mobile App Development and Tracking Integration Simplified with Unity 3D and Titanium

By on May 9, 2014

mobile osWith worldwide smart phone sales seeing a dramatic rise, it’s certainly no secret that companies are looking at how best to leverage this new medium. For companies that decide to go forward with a mobile app strategy, one challenge is developing mobile apps for different operating systems and devices. iOS, Android, Windows Phone, Blackberry, Sailfish OS, Symbian, UbuntuTouch OS, and Tizen are mobile operating systems with different coding requirements and app stores. That’s some list. Even if a company chooses to focus on the two operating systems with 95.7% of the market according to IDC, that is Android and iOS, there are still difficulties pursuing and scaling mobile app development.

Enter Unity 3D and Titanium.

Work smarter.

Unity 3D and Appcelerator’s Titanium Studio are RAD platforms. I couldn’t resist the pun. While the two are certainly pretty cool, RAD is an acronym for Rapid Application Development. As the name suggests, these platforms speed up the app development process by allowing a mobile app developer to code once for multiple operating systems and/or devices.

Scalability and efficiency unlocked.

The Unity 3D website states, “We do the hard work so you don’t have to, and take the pain so you don’t have to.” Their delivery on that motto seems to be spot on. Testimonials from various game developers confirm their app building efforts were seriously simplified.  Likewise, Appcelerator poses a question on their site, “How do you go from one app to one hundred?” The answer, of course, is by scaling with the right tools. Here are just a few benefits gleaned from leveraging Unity 3D and Titanium Studio platforms.

The short list of benefits.

– Intuitive editors and powerful tools to build the best performing and most striking apps possible.
– Cross-platform publishing to launch your app on all the most popular platforms, not just one.
– Real-time testing and optimization to ensure quality.
– Easy development across devices, so you can feel confident your app is at its best on any screen.
– Streamline team collaboration and cut down on development costs.

Tracking integrations simplified.

Now that your development efforts are streamlined, what about the necessary integrations to track marketing campaigns and mobile app installs or in-app events? Impact Radius has the solution.

With our mobile app tracker, advertisers are able to determine the Return on Ad Spend from different marketing campaigns and track mobile app installs and in-app events to the referral source. This insight takes the pain out of analyzing where to allocate marketing spend to maximize monetization.

Similar to the challenges around developing mobile apps for different operating systems and devices, Impact Radius identified challenges around integrating tracking for different mobile ad networks. Taking a page from the RAD playbook, we built a mobile solution that caters to scalability and efficiency. With one, lightweight SDK integration, advertisers are able to point and click to launch any mobile ad network. And with over 200 mobile ad networks integrated in our library, advertisers can start driving traffic and monetizing their iOS and Android apps faster.

To scale and streamline tracking integration even further, Impact Radius built plug-ins for Unity 3D and Appcelerator’s Titanium Studio. Now, developers leveraging these RAD platforms can easily integrate accurate, reliable, and comprehensive tracking for iOS and Android. You know… that whole “one and done” thing.

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