Performance marketing insights, discussions and expertise

Feature Focus: Customer Journey Graphs

By on April 5, 2016

A picture is worth a thousand words, right? Imagine if you had this view of your customer’s journey. Of all the features in Media Manager, this is one that gets people really excited. This level of detail is available for every customer order, showing all the touchpoints they encountered. It’s a powerful way to understand […]

Read More Next Right arrow

The ABCs of Marketing Attribution

By on March 24, 2016

As a marketer working for a SaaS marketing technology company, I am lucky enough to be surrounded by data scientists. We talk a lot about marketing attribution and, even though my undergraduate degree was in math, there were some terms that were new to my lingo. The explosion of data and digital marketing has made […]

Read More Next Right arrow