Performance marketing insights, discussions and expertise

The Commission Splitting Conundrum

By on April 29, 2016

  To split or not, that is the question. There are lots of things you should consider before going down the commission splitting path, and there may be a simpler way to reward your affiliates and drive more revenue. I get asked about the idea of splitting or sharing commissions across more than one affiliate […]

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Marketing Podcasts We Can’t Get Enough Of

By on April 27, 2016

As a marketer, I am always trying to keep a pulse on how I can improve my quality and quantity of work, to better connect and solve the problems of our clients and customers. One way I keep up on the current trends in marketing is through listening to marketing-focused podcasts. If you’re looking to […]

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3 Tips to Crush Your Q2 Marketing Goals

By on April 26, 2016

For many of us, Q2 is off to a great start. With new goals and projects on the horizon, there are neverending challenges. Looking for strategies to help you and your team exceed your current marketing objectives? Look no further. Here are 3 tips to help meet and surpass your Q2 digital marketing goals. #1 […]

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Feature Focus: Bar & Pie Charts

By on April 21, 2016

  Visualizing your data is a great way to unlock insights. Columns of numbers don’t always make a story very clear. A simple visual can really make the key takeaway jump out at you. We’re visual creatures after all – in fact, the human brain processes images 60,000 times faster than text! At Impact Radius […]

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3 Things Digital Marketers Need To Address Now

By on April 12, 2016

There are 3 essential things every digital marketer needs in today’s omnichannel world. Even in our fast-paced world, digital marketers still rely on data manually compiled from sources like Adwords, Facebook, affiliate networks, and LinkedIn. Most lack real-time insight into spend, trends and results because they have to wait until the end of the month […]

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Lenovo Has Partnered with Impact Radius

By on April 8, 2016

Lenovo Logo

  Impact Radius is proud to announce our partnership with Lenovo, the worldwide computer leader. After a smooth, rapid migration from three networks, spanning 21 countries and territories, Lenovo has already seen quantifiable results. “The flexible and easy-to-use tracking, attribution, & affiliate management tools are clear indicators that Impact Radius shares our enthusiasm for leading-edge […]

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The 7 V’s of Big Data

By on April 7, 2016

How do you define big data? The seven V’s sum it up pretty well – Volume, Velocity, Variety, Variability, Veracity, Visualization, and Value. Volume Volume is how much data we have – what used to be measured in Gigabytes is now measured in Zettabytes (ZB) or even Yottabytes (YB). The IoT (Internet of Things) is […]

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Feature Focus: Customer Journey Graphs

By on April 5, 2016

A picture is worth a thousand words, right? Imagine if you had this view of your customer’s journey. Of all the features in Media Manager, this is one that gets people really excited. This level of detail is available for every customer order, showing all the touchpoints they encountered. It’s a powerful way to understand […]

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