Performance marketing insights, discussions and expertise

Get Great Results Managing Your Cyber Monday Promotions on Impact Radius

By on November 18, 2015

Cyber Monday is the most heavily discounted day of online shopping all year. In 2014, eCommerce retail revenue for November and December was about 20% of total annual revenue, with the Apparel/Accessories and Computer/Electronics segments being the most holiday-sensitive.*  The stakes are huge, and if you’re savvy, you can capitalize big-time on these opportunities.   […]

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Holiday Book List 2015

By on November 17, 2015

Making a list? Checking it twice? Holiday gifts can be a challenge, but we here at Impact Radius think e-commerce is the way to go. In fact, we’re here to make it even easier with a list of books that make great gifts for the 2015 holiday season!

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Cross-Channel Marketing: 4 Steps to Success

By on November 10, 2015

In today’s multi-channel marketplace, customers are jumping from device to device, channel to channel and media source to media source throughout their buying journeys. Brands are faced with the challenge of marketing to customers who continuously change their buying habits and have no tolerance for brands that fail to deliver what they want, where they […]

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Online Ad Fraud and How to Mitigate it

By on November 4, 2015

Online advertising spend is expected to top $66 billion in 2016 and will exceed offline advertising for the first time – a year ahead of schedule*. But all this success is not without challenges – ad fraud is growing too. Robots acting as humans generating impressions and clicks resulted in an estimated $6.3 billion in […]

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