Performance marketing insights, discussions and expertise

Is ROAS or ROI the Best Metric for Digital Advertising Optimization?

By on October 20, 2015

In most recent digital advertising literature and writings, ROAS, or Return On Ad Spend, has been the dominant metric used by marketers to analyze the success of their marketing efforts – replacing old school metrics like Return On Investment (ROI). In the current digital advertising environment, with so many channels, devices, and strategies, the question […]

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Premiere of Industry Insiders Spotlight Season 2

By on October 16, 2015

Season 2 of the Impact Radius Industry Insiders Spotlight series has begun. This season, our host Todd Crawford will be focusing on issues and trends in the performance marketing industry as he talks with top experts. The chats are in an informal videoconference format, giving you a unique look behind the scenes with industry influencers.

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A Real Super Sunday: Using Mobile Flash Sales to Drive Incrementality

By on October 1, 2015

A retail marketer recently told me, “Our customers only use mobile to do research, not to purchase, so we don’t want to spend a lot of money trying to drive conversions there.” That’s a dangerous assumption. Poor conversion may just mean that you’re not giving your customers a good reason to purchase on their phones […]

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Shop.org Here We Come!

By on September 28, 2015

With Shop.org just under a week away, the Impact Radius team is gearing up for one of retail’s biggest shows. Starting October 5th, 5,400 professionals will gather in Philadelphia for 2 ½ days of jam packed content, networking and fun. Created specifically for digital and multichannel retailers, there will plenty of opportunities to bring your […]

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iOS 9 and Ad Blocking

By on September 22, 2015

Apple just released their latest software for the iPhone and iPad – iOS 9. Notable in this release was the support for ad blocking apps. When ad blocking is enabled it removes ads from websites, videos and apps from your mobile devices. In general, people tend to dislike ads, often finding them disruptive to the […]

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