Performance marketing insights, discussions and expertise

4 Proven Ways to Drive In-Store Sales from Online

By on September 18, 2015

For many organizations, the growth in online traffic and sales has been astonishing over the past few years. However, a bulk of consumer transactions still occurs in physical stores. As a result, marketing teams find great success focusing on driving in-store sales. We get it, but recommend a hybrid approach that bridges the gap from […]

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Full Speed Ahead: Impact Radius is Hiring!

By on September 16, 2015

Impact Radius is growing fast — we’re sure you’ve heard– and with the constant addition of some of the world’s largest and most influential enterprises as clients, we can’t slow down now. That’s where you come in! Impact Radius is actively recruiting the best and brightest. We are hiring for a variety of positions, so regardless […]

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The Countdown to PMI London 2015: Todd's Panel

By on September 10, 2015

Performance Marketing Insights (PMI) London, the UK’s largest performance marketing conference, is just about 7 weeks away and the long-awaited agenda has finally been released. We’re extremely pleased to announce that Todd Crawford, co-founder and VP of Strategic Initiatives at Impact Radius, will be hosting a panel session on day two of the conference. The […]

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3 Steps to Finding Great Affiliate Marketing Partners

By on September 7, 2015

The importance of affiliate marketing as a marketing channel is palpable; it is one of the most effective channels for advertisers, along with paid search and e-mail, and offers a guaranteed return on advertising spend. To successfully take advantage of affiliate marketing, however, advertisers need to discover the best partners for their programs. Here are […]

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Moving and Grooving

By on September 3, 2015

Big moves here at Impact Radius… literally. We are relocating our downtown Santa Barbara office to a much larger space. We might be slightly slower to respond for the next day or so, but we’re still business as usual. While it is only about 5 blocks away from our current home, we are moving to […]

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Feature Focus: Customer Status Payout

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Attracting new customers is essential to the growth of your business, but it is often difficult to find and influence new audiences. In fact, it can cost five times more to reach a new customer than keep an existing one.* Determine how the value of a new vs. returning customer differs for your business, and […]

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Impact Radius Greater Good Initiative

By on August 28, 2015

We’ve been up to big things here at Impact Radius. Giving back is a big deal here at Impact Radius. In our 7th year, we are global — with offices in Cape Town, London, New York and Santa Barbara, we have top-tier clients, and are consistently working to surpass personal and company goals. In short, […]

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Back to School Reading List

By on August 26, 2015

As Labor Day approaches and our Facebook feeds fill up with back to school photos, Impact Radius is getting in the spirit too. We asked some of our leadership about their favorite books and put together a recommended reading list for the lifelong learners out there — whether you’re a digital marketing guru, tech fan, […]

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