Performance marketing insights, discussions and expertise

What is a Tag Manager?

By on January 12, 2016

Have you ever wondered what a “Tag Management System”, or TMS, is? Wonder no longer! Impact Radius is here to explain the basics of the tag manager. Beginning to understand a tag manager, A.K.A. a tag management system (TMS), can be tough process. These tools can have a high learning curve – but we’re here […]

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Top 5 Marketing Predictions for 2016

By on December 31, 2015

The lull between Christmas and New Year’s is when I like to reflect on the closing year and begin thinking about the coming one. As I reflect on the accomplishments of 2015, I want to also give you my marketing predictions for 2016. As always, I welcome your comments and 2016 predictions.

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2015 Marketing Year in Review

By on December 30, 2015

2015 was a big year for marketers, as well as Impact Radius!  Join us at we take a look back at our favorite topics of 2015. As expected, 2015 was the year of mobile, but it shared the limelight with many topics that could not — and would not — be ignored. Adblocking, the growing […]

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Pro Tips for Working with Your YouTube Affiliates

By on December 22, 2015

YouTube affiliates are the rising stars of the CPA partner space. These special partners can promote your products in effective ways to their (sometimes massive) followings. Read on for more details on taking advantage of these unique partnerships. There’s a lot to take in when it comes to YouTube affiliates, but if you have the […]

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Your Integration Made Easy – The Top 6 Tips

By on December 9, 2015

A tracking solution integration can be a daunting project, with many factors to consider. By following these tips, we’ll help you succeed with minimal effort. 1. Come Prepared No one understands how important your affiliate program is more than us. It’s a high-risk high-reward venture. If you do it right – with the right technology […]

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