Performance marketing insights, discussions and expertise

Fighting Ad Fraud Effectively: A Forensiq Case Study

By on July 28, 2017

Read the original post by Adotas. Forensiq helped Ubimo, a mobile DSP focused on driving mobile campaign strategies for brand clients, ensure that it was running campaigns in the highest quality of settings, leading to savings across the board on ad spend and providing increased transparency and confidence in campaigns. Because the topic of fraud […]

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Impact Radius hires four

By on July 24, 2017

Originally written for Research Live. UK – Impact Radius, a suite of attribution, marketing, analytic and fraud prevention products has announced four new hires, including a director. Impact Radius’s suite of products includes offers for media attribution, performance marketing, tag management, mobile analytic and fraud prevention through acquired company Forensiq. Giuseppe Pisaniello (pictured) has been hired as the new […]

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News Snippet – Appnext collaborates with Forensiq

By on July 21, 2017

Originally written by Sonja Kroll for ExchangeWire. A new cooperation between mobile discovery platform Appnext and Forensiq is to improve quality and protect advertisers from buying fraudulent mobile inventory. In the battle against ad fraud, Appnext is not only deploying their own anti-fraud team, but is using Forensiq’s technology to detect human-like bots and decline fraudulent […]

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IPA Bellwether Report Q2 2017

By on July 20, 2017

Originally written by Hugh Williams for ExchangeWire. Marketing budgets are being sustained at a robust rate, but Brexit, political uncertainty, and rising inflation are impacting financial prospects, reveals Q2 2017 IPA Bellwether, released this Wednesday (19 July). Report highlights – Largest expansion in marketing budgets for just under a year – Optimism regarding company financial […]

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Ad tech company Rocket Fuel sold for a fraction of its peak $2 billion valuation, and it marks the end of an era

By on July 8, 2017

Originally written by Mike Shields of Business Insider. When a company that pulled in over $450 million in revenue in 2016 and over $95 million during the first quarter of this year suddenly sells for just $125.5 million, it raises eyebrows. That’s what happened on Tuesday when the ad tech company Rocket Fuel was acquired by […]

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Transparency vs. in-house measurement tools

By on July 5, 2017

Originally written by Nick Ismail for Information Age. The announcement that Facebook will be launching a new service that will look to allow brands to measure reach and attribution of Facebook and Instagram raises an interesting question: are Facebook looking at this as a way of monetising measurement, or are they adding value to their […]

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MoPub Is Testing Ways To Do More With Twitter Data

By on June 12, 2017

Originally written by Allison Schiff of AdExchanger. After years of will they/won’t they, MoPub is finally going to take better advantage of Twitter data. The mobile exchange, acquired by Twitter in 2013, is testing so-called audience packages in the form of audience segments powered by proprietary data coming from Twitter. The product is in alpha with […]

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Viewability standards have a gaping hole: mobile apps

By on June 6, 2017

Originally posted by Ross Benes on Digiday. Two of the big trends in digital media aren’t compatible: The drive to enforce viewability standards and the shift to mobile, particularly apps. Ad buyers say they receive misleading mobile viewability reports because measurement vendors struggle to integrate into publishers’ apps. In effect, they know the figures reported […]

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