Performance marketing insights, discussions and expertise

TAG Awards Forensiq Industry Certification against both Piracy and Fraud

By on April 13, 2017

Read the original announcement on PRNewswire.     Forensiq, a leader in ad fraud detection and prevention, is proud to announce today that it has received The Trustworthy Accountability Group’s (TAG) “Certified Against Piracy” and “Certified Against Fraud” Seals. TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain and […]

Read More Next Right arrow

Mobile Apps Are A Goldmine For Fraudsters

By on April 10, 2017

Originally posted on eMarketer. Q&A with Amit Joshi, Director of Product and Data Science Forensiq. Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud […]

Read More Next Right arrow

As verification services grow, agencies and publishers duel over who pays

By on April 5, 2017

Originally written by Ross Benes for Digiday. Publishing execs spend a lot of time thinking about who will pay for vendor fees, and these anxieties aren’t going away. As fake news, viewability, methbot and platform measurement errors created problems for advertisers over the past year, the demand for third-party verification increased. As these services become […]

Read More Next Right arrow

Impact Radius Unveils New York Office on Park Avenue as Company Continues Global Expansion

By on March 29, 2017

Read the original announcement as posted by PRNewswire. The Company’s Foray into New York City highlights its Rapid and Consistent Growth NEW YORK, March 29, 2017 /PRNewswire/ — Today, Impact Radius, a fully-integrated suite of products for performance marketing, ad fraud detection and media attribution & analytics, is proud to announce the opening of its brand […]

Read More Next Right arrow

Stop calling them “affiliates”. They’re your partners. Or at least, they should be.

By on March 14, 2017

See the less opinionated version of this article, as edited by PerformanceIn. If you’re looking to grow your “affiliate” program by recruiting “affiliates” through a nifty “affiliate” network, welcome to 1998. If you want to grow your revenue through synergistic partnerships, which may also include affiliates, welcome to performance marketing. Affiliate vs. Partner: What’s really […]

Read More Next Right arrow

How traffic resellers trip third-party verification filters

By on February 28, 2017

Originally written by Ross Benes for Digiday. When it comes to ad fraud, everybody’s got a stake to protect. Verification vendors came into hot demand last year after social platforms made several measurement errors. But fraud researchers claim that bot traffic is still prevalent. Bots are systematically designed to bypass these verification filters, with some researchers suggesting that as much […]

Read More Next Right arrow