Performance marketing insights, discussions and expertise

For Sanity, Try A System of Record

By on January 18, 2018

Have you ever seen more marketing and media channels than there are today? The digital universe is on fire with new channels, platforms, and apps coming online all the time — not to mention offline channels that are being deployed in new and different ways. CMOs and other senior marketers are struggling to maintain visibility across […]

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Untangling The Media Morass

By on January 15, 2018

As marketers face increasing pressure to improve performance and make data-driven decisions, they’re running up against recurring obstacles as they try to gain a better understanding of their business. With marketers trying to get a better grip on their data, one of the most common challenges they face revolves around aggregating and integrating data across […]

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5 Key Ingredients For Launching Successful Partner Programs

By on January 10, 2018

Partner marketing, which until recently has been referred to as affiliate marketing, initially drove traction for brands through SEO and paid search when it got started in the 1990s. This was an era before brands had digital marketing teams, dedicated expertise, strategy, and resources. Arguably, affiliates’ activity wasn’t incremental and actually cannibalized sales for brands. […]

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