Performance marketing insights, discussions and expertise

Look Who Is 112!

By on August 20, 2015

Every so often, we have the opportunity to reflect on how far we’ve come here at Impact Radius. We try to stop our busy lives and crazy work schedules to celebrate company birthdays, special milestones, and record-breaking quarters. But we were really humbled by this latest achievement: Impact Radius has earned a spot on the […]

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How Big Can Your Affiliate Program Be?

By on August 18, 2015

For years the industry has claimed that affiliates can drive 20-30% of total online revenues for a brand. Practically speaking, for most advertisers it is more like 5%-15% of total online revenues. This can vary greatly based on a website’s total revenues and overall marketing mix. For example, a small retailer doing $1M in monthly […]

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Feature Focus: Deals

By on August 13, 2015

It’s no secret that a compelling advertising offer like discounts, gifts with purchases or rebates can fuel success in the affiliate channel. However, many advertisers find them hard to manage and control. That’s why the Impact Radius platform gives you powerful tools to manage promotions or “deals.”

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