Performance marketing insights, discussions and expertise

Top 30 Mobile Advertising Influencers

By on May 20, 2014

Mobile marketing is the hottest new emerging channel in history. We’ve come a long way since the WAP enabled websites of the early 2000’s. The rise of smartphones and tablets has created a new marketing vehicle eclipsing anything the world has seen based on its adoption, reach, and results. Mobile is finally here to stay. […]

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Mobile App Development and Tracking Integration Simplified with Unity 3D and Titanium

By on May 9, 2014

With worldwide smart phone sales seeing a dramatic rise, it’s certainly no secret that companies are looking at how best to leverage this new medium. For companies that decide to go forward with a mobile app strategy, one challenge is developing mobile apps for different operating systems and devices. iOS, Android, Windows Phone, Blackberry, Sailfish […]

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New Media Partner Dashboard Unveiled

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We are very excited to unveil the new Media Partner dashboard! The dashboard homepage puts information and features at the media partners’ fingertips. It’s now a quick look to understand high level performance trends and a breeze to generate a new tracking URL. If a media partner is on the lookout for new advertiser opportunities, […]

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Stay Informed of Critical Performance Trends with Custom Notifications

By on April 30, 2014

Analyzing campaign trends and monitoring big performance dips and spikes at the partner level is necessary to identify optimization opportunities, but it tends to be an arduous task. Running multiple reports, crunching the data, v-lookups, pivot tables, and numerous formulas are familiar foes for an affiliate manager and their business analyst counterparts. Time, of course, […]

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Top 25 Influencers in Performance Marketing

By on March 20, 2014

Performance marketing isn’t easy. It takes a lot of hard work to become successful at it. Whether you are just getting started or have been at it for years, there is always something new to learn or existing skills that need honing. One of the challenges to becoming successful in this industry is knowing who […]

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Preventing Affiliate Fraud

By on March 11, 2014

There is no way to completely eliminate fraud in any industry and the affiliate marketing space is no different. When there is a promise of easy money, unscrupulous players will always attempt to be one-step ahead of even the most sophisticated fraud detection systems.

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The Role of Tag Management in Digital Marketing

By on March 4, 2014

Tag Management demystified Tag management is one of those foundational marketing tools that runs on the back-end. While most digital marketers have a basic understanding of tag management applications, they may not fully understand the benefits, feature set, or likely ROI. Admittedly, Tag Management isn’t the sexiest marketing topic. However, when you talk about empowering […]

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