We caught up with a few of the most influential people in performance marketing at Affiliate Summit West in Las Vegas. The influencers shared their valuable insight about who they view as their biggest influencers, their predictions for 2014, and why affiliates and advertisers should attend Affiliate Summit events. Get the inside scoop from some […]
Impact Radius will be attending Affiliate Summit West 2014 at the Paris Las Vegas. The three day event offers opportunities to learn from industry leaders and connect with affiliates, vendors, advertisers, and networks. If you’re set to attend the show, we would love to see you. Swing by our table during the Meet Market on […]
When thinking about performance based relationships, particularly in the affiliate channel, we often think of a cost per sale or cost per lead compensation model. However, some relationships may demand a cost per click model. For example, an advertiser may encounter a partner offering display real estate on their content site for a fixed cost […]
Affiliate marketing is a performance-based advertising model in which media partners promote the products or services of advertisers. Media partners receive compensation for the promotion only if their efforts result in a predetermined event (normally a sale or a lead) as outlined by the advertiser.
Todd Crawford will be featured on a panel discussing “Attribution and Affiliate Marketing”. This group of experts will openly discuss the latest concepts in attribution modelling and more specifically, attribution in the context of affiliate and performance marketing. For a preview of the topic, listen to Todd’s interview with Mary Poiley on GeekCast.fm.
If you walked through the Impact Radius offices in November, you may have wondered if you had wandered into a 70s Miami club or on the set of a Magnum P.I. remake. For thirty days, the distinguished gentlemen of Impact Radius brought the Chevron, the Handlebar, and other fine mustaches (partially) back in style. Not for personal fame of course, but for a great cause! Yes, Movember was in full force at Impact Radius.
One key feature universal to all Impact Radius products is our reporting suite. With our rapidly expanding line of products and breadth of customers, we’ve gone back to the drawing board and completely redesigned our reporting tool. Our new tool simplifies and streamlines reporting, enabling users to more easily manage their marketing campaigns with fewer reports. Do more with less – is that even possible?
Let’s face it – attribution is a dense topic. A lot goes into it. Without oversimplifying, let’s take a quick look at attribution modeling, the benefits of multi-channel attribution modeling, and a few basic models to get started.
Now that you’ve decided to launch your first affiliate marketing campaign, you’re probably trying to decide where to start. While that might seem like a daunting task, there are several basic components you’ll need to consider as you get your program started.
Why Impact Radius? We commonly get asked this question. In fact, Murray Newlands with Performance Marketing Insider wanted to know the same thing and recently caught up with Impact Radius co-founder, Todd Crawford, at Affiliate Summit East in New York. Check out Todd’s response below