Our host, Todd Crawford, talks with Jennifer Myers-Ward, President of ebove & beyond, an online marketing agency. Jennifer shares how she got started in affiliate at Amazon and what digital marketing services her agency offers.
It has been shown time and time again that 24% of mobile apps are used just once before being discarded. What can brands and agencies do to encourage consumers to re-engage with their apps? Here are five strategies to keep your downloaders.
The concept of splitting commission among affiliates involved in a sale or lead instead of just crediting one based on last click is coming up more and more in conversation. I understand why some advertisers think this could be a good idea. They want to make sure affiliates get rewarded for their contributions and many […]
As marketers, we are surrounded by data. We rely on multiple third-party reporting solutions as well as internal databases to measure our marketing efforts, and the number of data sources seem to be increasing every year. We now pull data from affiliate networks, paid search tools, analytics, ad servers, attribution solutions, and tag managers to […]
On Wednesday, April 1, I will be speaking on a keynote panel titled “The Affiliate Industry Evolution: What’s Changing & What’s Ahead?”. My fellow panelists include Brian Littleton, CEO of ShareASale; Desiree Toto, Product Business Develop Lead at CJ; Choots Humphries, Co-President at LinkConnector; and Michael Jones, Head of Affiliate for Eby Enterprise. The panel […]
If you think smartphone activity is prevalent today, just wait. In the next five years, global smartphone traffic is projected to increase tenfold.1 The future of marketing is mobile, and top brands are putting big investments in their apps. They know it’s a powerful way to reach customers and personalize user experiences. Of course, that’s […]
It is sometimes easy to forget that “www” stands for “world wide web.” Being online gives you access to the whole planet, so don’t forget to leverage the rest of the world in your affiliate channel. The best affiliate programs have a global strategy even if they only sell domestically. Let’s break down the considerations […]
On January 17, 2010, Impact Radius made its official debut at the Affiliate Summit West conference in Las Vegas. Prior to the launch we were in “stealth mode” for exactly two years. So depending on your perspective, Impact Radius is turning seven or five years old today.