Performance marketing insights, discussions and expertise

Commission Splitting: Opening Pandora’s Box

By on April 24, 2015

The concept of splitting commission among affiliates involved in a sale or lead instead of just crediting one based on last click is coming up more and more in conversation. I understand why some advertisers think this could be a good idea. They want to make sure affiliates get rewarded for their contributions and many […]

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Data is Your Frenemy!

By on April 8, 2015

As marketers, we are surrounded by data. We rely on multiple third-party reporting solutions as well as internal databases to measure our marketing efforts, and the number of data sources seem to be increasing every year. We now pull data from affiliate networks, paid search tools, analytics, ad servers, attribution solutions, and tag managers to […]

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Affiliate Management Days in San Francisco

By on March 24, 2015

On Wednesday, April 1, I will be speaking on a keynote panel titled “The Affiliate Industry Evolution: What’s Changing & What’s Ahead?”. My fellow panelists include Brian Littleton, CEO of ShareASale; Desiree Toto, Product Business Develop Lead at CJ; Choots Humphries, Co-President at LinkConnector; and Michael Jones, Head of Affiliate for Eby Enterprise. The panel […]

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Taking Affiliate Global

By on February 10, 2015

It is sometimes easy to forget that “www” stands for “world wide web.” Being online gives you access to the whole planet, so don’t forget to leverage the rest of the world in your affiliate channel. The best affiliate programs have a global strategy even if they only sell domestically. Let’s break down the considerations […]

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Impact Radius Turns 5 Years Old!

By on January 16, 2015

On January 17, 2010, Impact Radius made its official debut at the Affiliate Summit West conference in Las Vegas. Prior to the launch we were in “stealth mode” for exactly two years. So depending on your perspective, Impact Radius is turning seven or five years old today.

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