Performance marketing insights, discussions and expertise

The Reasons for Impact Radius

By on October 5, 2012

Why Impact Radius? We commonly get asked this question. In fact, Murray Newlands with Performance Marketing Insider wanted to know the same thing and recently caught up with Impact Radius co-founder, Todd Crawford, at Affiliate Summit East in New York. Check out Todd’s response below

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Affiliate Marketing in a Nutshell

By on October 3, 2012

Affiliate marketing is a performance-based advertising model in which media partners promote the products or services of advertisers. Media partners receive compensation for the promotion only if their efforts result in a predetermined event (normally a sale or a lead) as outlined by the advertiser.

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Join us at A4U Expo in London

By on October 1, 2012

Impact Radius will be attending one of the largest events for digital marketers, A4U Expo London, the 16th and 17th of October at the Hilton London Metropole. One of our founders, Todd Crawford, will be participating in a panel discussion – “Have We Over-Engineered? Technology Congestion in Performance Marketing”, 14:30-15:30 in Balmoral Tuesday 16th October.

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The Fast Five of Tag Management Systems

By on September 27, 2012

Our latest tag management system in particular offers a major speed benefit. On our own website,, we’ve experienced as much as a 77% reduction in page load time after implementing our tag management system! This incredible improvement has us quite excited. But how does a single line of code help speed up my site you ask? Here are five reasons behind the magic of consolidating all your tags.

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Tracking for Mobile

By on September 26, 2012

Changing screen sizes, faster processing, greater accessibility, and the sheer proliferation of mobile devices present numerous opportunities for mobile marketing. Every smartphone and tablet on the market represents not only a variety of new ways your brand can interact with consumers but also a variety of new ways consumers can interact with your brand. As the mobile environment changes, so should your marketing. And so should the way you think about tracking.

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What is Responsive Web Design?

By on September 20, 2012

Over the past couple weeks, I’ve been researching a different approach to mobile website optimization, responsive web design (RWD). Exactly as its name suggests, RWD ‘responds’ to user behavior and environment based on screen size, orientation, and platform. As a user switches from laptop to tablet to smartphone, the website should automatically switch to accommodate for resolution, image size and scripting abilities, eliminating the need for a different design and development for each new device.

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Newbie Series in Review

By on September 14, 2012

Back in July, Lisa introduced me to the Impact Radius blog and thus, all of you. Since then, I have spent my days perusing the internet, pestering my knowledgeable team mates, asking questions, taking notes, asking more questions, and putting all that information in words to answer those 7 initial questions. Wednesday afternoon, I posted the final answer to the final question on the list. And now, it’s time for a recap!

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What is Performance Marketing?

By on September 12, 2012

When I first started here at Impact Radius, I heard the term “performance marketing” thrown around a lot. My initial thought was, “Shouldn’t all marketing be performance?” While there are a lot of definitions and a lot of common themes out there, I’ve been trying to determine exactly what is performance marketing.

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Are Digital Coupons Valuable for Marketing?

By on September 7, 2012

Digital coupons show up everywhere across the internet – display advertising, social media, email campaigns, coupon sites. While many brands actively use digital coupons to increase sales, there are a number of retailers who question the real value of this marketing tactic. Can digital coupons really be a valuable marketing strategy?

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