Performance marketing insights, discussions and expertise

Taking Affiliate Global

By on February 10, 2015

It is sometimes easy to forget that “www” stands for “world wide web.” Being online gives you access to the whole planet, so don’t forget to leverage the rest of the world in your affiliate channel. The best affiliate programs have a global strategy even if they only sell domestically. Let’s break down the considerations […]

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Impact Radius Turns 5 Years Old!

By on January 16, 2015

On January 17, 2010, Impact Radius made its official debut at the Affiliate Summit West conference in Las Vegas. Prior to the launch we were in “stealth mode” for exactly two years. So depending on your perspective, Impact Radius is turning seven or five years old today.

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2014 In Review at Impact Radius: Breaking out!

By on January 8, 2015

2014 was a fantastic year for our clients and for everyone here at Impact Radius. Going into 2014, we had already reached new heights by partnering with global brands like Target, Advance Auto, and American Airlines. We used that momentum to grow our client base, number of employees, offices and revenue. 2015 certainly looks like […]

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Deduplication and Affiliate Marketing

By on December 30, 2014

When affiliate marketing started in the late 90’s, the marketing landscape was far less complex. There was no paid search, retargeting, or social media. Today there are more marketing channels and more marketing spend. Back in the old days, you gave your developer a tracking pixel and they hard coded it to your confirmation page. […]

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Why is My Data Wrong?

By on December 15, 2014

As marketers, we live and breath data. We all want to believe the data we use is accurate, but I think we can all readily admit that it might not be as accurate as we would like. It seems like data discrepancies are now just a part of our lives. Inaccurate data does two things: […]

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Dangers of Intra-Affiliate Data

By on December 10, 2014

Affiliate marketing has been a successful marketing channel for well over a decade. As the industry has evolved, so has the data that is analyzed as well as the management strategies. One of the biggest and most recent evolutions has been around attribution. By understanding the click path data, affiliate managers can see where and […]

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