Performance marketing insights, discussions and expertise

What will happen to performance marketing?

By on October 7, 2014

Performance marketing, and more narrowly affiliate marketing, has always been a rapidly growing and evolving industry. Along with it, the larger space of digital marketing is moving at a faster pace than ever before, so it is a good time to look at future trends that might change the model. Big Data-driven Insights While there […]

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Big Data vs Common Sense

By on September 23, 2014

The advent of Big Data technologies has massively expanded the amount of data available and the associated analytics to an almost paralyzing level. To process the data and present it in a meaningful way requires highly sophisticated “Big Data” technology and analytics tools. With all this potentially valuable data, one question on my mind is […]

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7 Reasons to Act on Mobile Now

By on June 26, 2014

  Let’s face it. Everyone today is in motion. Like electrons “blinking” in and out of existence, it seems we all need to be everywhere at once. Work, play, love, art, travel — all the pieces  and passions of our life seem to frantically overlap. So it’s not surprising that we’ve gotten positively addicted to […]

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iBeacon and Bluetooth Low Energy technology poised to dominate online-to-offline marketing opportunities

By on June 23, 2014

  There has been a lot of buzz about iBeacon technology as of late. The technology leverages Bluetooth Low Energy (BLE) to transmit a signal to determine location proximity to an actual beacon device. It’s an alternative to other location based technologies, Global Positioning System (GPS) and Near Field Communication (NFC). There are some advantages […]

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When will internet advertising overtake TV?

By on June 17, 2014

Q1 Internet Advertising Spend increases 19% Year-over-Year to $11.6B Internet ad spend in the U.S. reached a record $11.6 billion for the first quarter of 2014, according to the Internet Advertising Revenue (IAB) Report released last week. “Interactive advertising is seeing remarkable gains,” said Randall Rothenberg, President and CEO, IAB. “Digital screens are a critical […]

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The Need For Speed

By on June 13, 2014

In business these days speed often wins. You’ve probably read a lot about high speed trading. High speed Internet. And even high speed rail. Being able to respond instantly to a potential customer or to an existing client is the way things work now. Being fast matters. In the world of digital advertising speed counts […]

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