Performance marketing insights, discussions and expertise

What is Tag Management?

By on July 18, 2012

The question today: What’s Tag Management? Originally, I planned to start off researching a question about performance marketing. Except our Santa Barbara office is buzzing about tag management. Since I’m seated between the business teams and product development, I’m perfectly positioned to listen in on all the chatter. Believe me, there’s been a lot of talk about tag management.

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Selling to Internal Decision Makers: Whys that Matter

By on July 12, 2012

Last week, we reviewed the basics for effectively pitching ideas to internal decision makers. To get a Yes, we recommended that every request include two sets of arguments: the “Why we should do this” and a plan for “How.” Today we’ll take a closer look at making the case for Why your manager should approve your request.

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Introducing Phylicia

By on July 3, 2012

Last week, I started drafting an upcoming blog post called “The 5 Most Frequently Asked Questions by Online Marketing Newbies.” The inspiration for the post came from a list of “beginner topics” created by the newest member of our Impact Radius marketing team: Phylicia Clifton.

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Does Affiliate Marketing Work for B2B?

By on June 27, 2012

Does Affiliate Marketing Work for B2B? Over the past decade, I’ve heard both industry veterans and experts debate this topic. Most often I hear, “No, affiliate marketing doesn’t work for B2B.” Those claiming affiliate marketing is a viable channel for promoting to business buyers have typically had a positive experience with an internet product or service doing well in an affiliate network.

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Reports that Match Your Needs

By on May 17, 2012

Everyday, Impact Radius tracks billions of bits of data for our customers and we’ve created hundreds of reports to help make sense of it all. Some users are interested in knowing the latest performance trends. Others want to see detailed results.  We understand the different roles users play when interacting with our system so we try to match the most appropriate reports for each unique role. And now we’re going a few steps further. With our latest release, the Impact Radius reporting module allows users to better customize the reporting function to their specific needs.

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Is It Time for New Technology?

By on April 11, 2012

When should you shop for “affiliate” or “performance marketing” technology? Three scenarios suggest a review of the latest options:
1. You don’t currently have technology in place and you need it.
2. You have technology but it no longer fits your needs and you’re ready to upgrade.
3. You already have it; it doesn’t do what you need and you’re ready to shut the channel down.

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Automated Clearinghouse Makes You and Your Partners Happy

By on April 10, 2012

Nobody enjoy paying bills. Make your life easier with our financial clearinghouse. We take care of the tedious tasks so you can focus on what’s important – making money! Our financial module is fully integrated with our tracking and electronic insertion order systems. Once you determine how you reward your partners, we take care of the rest. Simply fund your account and Impact Radius will automatically disburse payments to all partners. You never have to worry about missing a payment again!

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Get Connected with REST API

By on April 9, 2012

An Application Programming Interface (API) is a defined method for software applications to communicate with each other. Impact Radius is excited to release a new REST API protocol to help customers streamline and automate tasks. Consider some of these time-saving REST API applications.

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