Performance marketing insights, discussions and expertise

Meet Impact Radius at A4U Expo London

By on September 21, 2011

Impact Radius will be attending A4U Expo London on 18th and 19th of October. The A4U Expo is the UK’s largest Affiliate and Performance Marketing event and takes place at the Hilton Metropole. We’d love to meet you to talk about what we’ve been doing, discuss new features on our platform or just to catch up over a beer. To get in touch and book a time, email Mike James at

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The Foundation of a Successful Marketing Campaign

By on August 19, 2011

Advertisers are constantly in search of the right data to provide them new insights into their marketing efforts. This all important data is what allows them to optimize their return on ad spend (ROAS). The question many advertisers ask themselves is, “am I seeing the whole picture?” The old adage, “you don’t know what you don’t know” keeps a lot of marketing executives up at night.

Most advertisers rely on their analytics solutions to measure the effectiveness of their marketing channels. Typical analytics solutions use a “passive” tracking method that simply reads the referring URL data to determine the media sources. This type of tracking provides general information that is “good enough” to make general marketing decisions. It is similar to how surveys are conducted. The premise being you only need to measure a subset of the data to get a general idea of what the whole is doing. The challenge with good enough data is it never matches up with other internal or third-party data, making it difficult to rely wholly on the data from any of these sources. Discrepancies in data can be as high as 80%! When dealing with large marketing budgets, even a 10% discrepancy can be tough to stomach.

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Welcome to the new Impact Radius!

By on August 17, 2011

Hello world! We are really excited to finally get our blog up and running. It coincides with a lot of other exciting changes at Impact Radius. We are ending our beta and going into full release with Impact Radius 2.0. We also just redid our website to showcase our new products and services. And last but not least, we are celebrating our successes over the past 20 months with tremendous growth, new technologies, and powerful agency partnerships.

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