Performance marketing insights, discussions and expertise

Impact Radius & Tapad Are Cracking the Cross-Device Code

By on December 13, 2017

We know that consumers today are moving seamlessly across devices and individuals already own an average of 3.64 connected devices. With so many devices and movement between them, it’s no wonder marketers’ view and understanding of the consumer’s journey is fractured. Complex Consumer Journey Let’s start with a typical consumer journey. Say Cassie the Consumer […]

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Data Science Download: Kyrylo “Kip” Pogrebenko

By on October 16, 2017

Kyrylo “Kip” Pogrebenko holds one of the most in-demand jobs in the world right now and fortunately for us, he’s plying his skills and intellectual curiosity at Impact Radius. In fact, IBM projects that the demand for data scientists will jump by 28% by 2020. We wanted to share more about Kip and what a data scientist […]

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What it’s like to have the best job in America right now

By on September 24, 2017

Originally written by Anin Cain for Business Insider. Data scientists have the best job in America, according to Glassdoor. The field may be relatively new and occasionally vaguely defined, but one thing’s for sure — it’s also growing. That’s because, in the digital age, the amount of data available is only going to continue to grow exponentially. And we’ll need […]

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Blockchain: Get Cautiously Excited

By on September 11, 2017

Originally written by Philip Rosenstein for MediaPost. There are still numerous questions to be answered about the true disruptive power of blockchain technology in digital advertising — but the scale is tipping in favor of those who see a bright future for the emergent technology. As detailed in a report by Ryo Takahashi for McKinsey& […]

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How Machine Learning is Optimising Spending and Eliminating Fraud

By on September 8, 2017

Originally written by Tim Maytom for Mobile Marketing. David A. Yovanno, CEO of Impact Radius, explores how the rise of machine learning won’t just help marketers spend their money in the most efficient ways, it will also help root out fraud, as long as it’s paired with human expertise and judgement. “Artificial intelligence” and “machine learning” […]

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TechBytes with Amit Joshi, Director of Product & Data Science at Forensiq

By on August 28, 2017

Originally written by Avinash Duduskar for MarTechSeries. We caught up with Amit Joshi, Director of Product and Data Science, Forensiq to understand how they tackle this overarching issue in online advertising. MTS: How do large online shopping events like Cyber Monday play into a cyber fraudster’s plan? Amit Joshi: Online shopping events such as Cyber Monday are susceptible to large […]

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