Performance marketing insights, discussions and expertise

What it’s like to have the best job in America right now

By on September 24, 2017

Originally written by Anin Cain for Business Insider. Data scientists have the best job in America, according to Glassdoor. The field may be relatively new and occasionally vaguely defined, but one thing’s for sure — it’s also growing. That’s because, in the digital age, the amount of data available is only going to continue to grow exponentially. And we’ll need […]

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Blockchain: Get Cautiously Excited

By on September 11, 2017

Originally written by Philip Rosenstein for MediaPost. There are still numerous questions to be answered about the true disruptive power of blockchain technology in digital advertising — but the scale is tipping in favor of those who see a bright future for the emergent technology. As detailed in a report by Ryo Takahashi for McKinsey& […]

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How Machine Learning is Optimising Spending and Eliminating Fraud

By on September 8, 2017

Originally written by Tim Maytom for Mobile Marketing. David A. Yovanno, CEO of Impact Radius, explores how the rise of machine learning won’t just help marketers spend their money in the most efficient ways, it will also help root out fraud, as long as it’s paired with human expertise and judgement. “Artificial intelligence” and “machine learning” […]

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TechBytes with Amit Joshi, Director of Product & Data Science at Forensiq

By on August 28, 2017

Originally written by Avinash Duduskar for MarTechSeries. We caught up with Amit Joshi, Director of Product and Data Science, Forensiq to understand how they tackle this overarching issue in online advertising. MTS: How do large online shopping events like Cyber Monday play into a cyber fraudster’s plan? Amit Joshi: Online shopping events such as Cyber Monday are susceptible to large […]

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Impact Radius Teams up With Scale Digital in a Performance Marketing Venture

By on July 31, 2017

Read original post by the PerformanceIn Newsdesk. Scale Digital, an affiliate agency founded by former Webgains’ employees Ben Cole and Stephen Kerin, has signed a three-year deal with Impact Radius to be its “performance marketing expert partner”. That means it will use tech from US-based Impact Radius to underpin its performance marketing tracking requirements in […]

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Fighting Ad Fraud Effectively: A Forensiq Case Study

By on July 28, 2017

Read the original post by Adotas. Forensiq helped Ubimo, a mobile DSP focused on driving mobile campaign strategies for brand clients, ensure that it was running campaigns in the highest quality of settings, leading to savings across the board on ad spend and providing increased transparency and confidence in campaigns. Because the topic of fraud […]

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