Performance marketing insights, discussions and expertise

How to beat the fraudsters

By on February 15, 2017

Originally written for Mediatel. Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future. The recent news that P&G, one of the world’s largest advertisers, is to review all of its agency contracts in […]

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Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq

By on February 1, 2017

Read original post by Lindsay Rowntree on ExchangeWire. With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire speak with Scott Burford, director of platform […]

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Marketers Must Focus on Data-Driven Decision Making: Q&A with Per Pettersen, CEO, Impact Radius

By on January 26, 2017

Read the original post by Lindsay Rowntree on ExchangeWire. The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside maintaining efficiency and effectiveness. Per Pettersen (pictured below), CEO of Impact Radius, which acquired fraud detection platform Forensiq in June 2016, speaks exclusively with ExchangeWire about […]

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VertaMedia partners with Forensiq to tackle video ad fraud

By on January 24, 2017

Originally posted on PRNewswire. VertaMedia, an award-winning online video supply-side platform (SSP), has recently announced details of its partnership with leading ad fraud protection company, Forensiq. The partnership provides customers with a comprehensive fraud detection solution aimed at eliminating malicious activity such as malware in desktop and mobile video ads to ensure only genuine human impressions […]

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DMG partners with Forensiq on fraud detection

By on January 21, 2017

Originally posted by Sonja Kroll on ExchangeWire. Last week it was Affise, this week Forensiq releases the news that they are teaming up with advertising company DMG to battle ad fraud. Combining Forensiq’s data and DMG’s video dashboard, the two companies want to help video buyers avoid invalid traffic. “It is crucial to utilise data […]

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Impact Radius’ new tool lets brands find more possible partners for affiliate links

By on January 20, 2017

Originally posted by Barry Levine on MarTech Today. Impact Radius is out today with a new tool that it says is the first to let brands find affiliate partners outside given networks. The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines […]

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