Performance marketing insights, discussions and expertise

Q&A: adidas, Impact Radius & Acceleration Partners on Non-Traditional Affiliate Partnerships

By on November 25, 2016

Originally posted by Mark Jones on PerformanceIn. The best affiliate marketers are always looking for new ways to expand the reach of their programmes to new affiliates, especially beyond the larger players in the space. From managing mid-sized business development opportunities to consolidating referral and PR initiatives, affiliate programmes are an effective way to standardise […]

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Gartner’s Market Guide Recognizes Impact Radius

By on October 24, 2016

Gartner just recognized Impact Radius as a provider in its Market Guide for Attribution and Marketing Mix Modeling. Gartner’s report addresses the growing challenge of measuring the true impact of marketing investments. The guide aims to help marketers navigate their options by providing an objective view of the vendors in this space. Impact Radius was […]

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How Tech Giant, Lenovo, Unified Its Global Affiliate Program [Case Study]

By on October 11, 2016

Streamlining processes and finding efficiencies is important to every business, but the bigger the company, the bigger the stakes. A multi-billion dollar global organization cannot afford to let communication breakdowns and inconsistent best practices get in the way of success. When tech giant, Lenovo, noticed that its global affiliate program needed a refresh it tackled […]

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