By Sheryl Ryan on January 19, 2017
Originally posted on Ad Tech Daily.
Affise, the performance marketing solution, announced its newest integrations with partner, Forensiq, to improve the quality and protect their customers from buying fraudulent mobile inventory. Affise now analyses traffic in real time and detects fraudulent publishers after the first few conversions. The Forensiq tool is being used to detect human-like bots and decline fraudulent conversions.
This integration enables Affise to better combat fraudulent impressions by using Forensiq’s multiple solutions and allows tracking of these threats in real-time, which is key to detecting fraud. After using the Forensiq tool, Zorka.mobi, one of the biggest CPI Networks in CIS and an Affise client, immediately detected 13 fraudulent publishers and they have now reduced the number of fraudulent publishers to zero.
“With more than a third of mobile programmatic traffic at risk of fraud, it is crucial that companies equip themselves and their advertisers to actively mitigate these risks,” says VP EMEA Forensiq, Mark Wrighton. “We have been working with Affise to integrate Forensiq into their UI to score conversions and enable their partners to successfully protect themselves from paying for fraudulent conversions.”
Dmitrii Zotov, Founder of Affise says “Affise is taking proactive steps to make sure we keep a high standard of traffic; the industry is faced with combatting an increasing amount of fraudulent inventory. Partnering with Forensiq provides our customers with deeper insights and transparency into fraudulent pockets of supply. The ease with which our clients are now able to eliminate these sources gives us confidence and they are now spending less time checking quality and analysing traffic, whilst providing their partners and clients with the results they need.”
Affise is a performance marketing software solution that puts the user in control by allowing them to create, kick start and manage their own network without paying for clicks.
Affise has a feature-rich API which makes it easy for Affise to integrate with custom solutions. A managed API integration service is also provided. We offer a range of options to help users easily manage their networks and maximise ROI and revenues. These include, advanced Offer and Affiliate management systems and features like Smart Caps, Bids, offers panel and mass rebrokering tools. Learn more at https://affise.com/.
Forensiq, an Impact Radius company, is a fraud detection platform that has developed a series of industry leading solutions to fight online click, conversion, and ad fraud. The firm combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and maximize ROI. Forensiq has joined forces with Impact Radius to create the world’s first marketing system of record with built-in fraud detection.
Forensiq was founded in 2010 and is headquartered in New York City with offices in London and Silicon Valley. The company has won three LeadsCouncil LEADER Awards, including Best-In-Class for Fraud Detection in 2014 and 2015 as well as DM News Most Innovative Marketing Tech to Watch in 2016. To learn more, visit www.forensiq.com.