Performance marketing insights, discussions and expertise

Stay Informed of Critical Performance Trends with Custom Notifications

By on April 30, 2014

spreadsheetanalysisAnalyzing campaign trends and monitoring big performance dips and spikes at the partner level is necessary to identify optimization opportunities, but it tends to be an arduous task. Running multiple reports, crunching the data, v-lookups, pivot tables, and numerous formulas are familiar foes for an affiliate manager and their business analyst counterparts. Time, of course, is limited. Whether it is spending an hour or eight pouring over reports, this cuts into time spent taking action. Every minute you spend running the numbers is a minute less you can devote to crucial outreach efforts that will ultimately help you reach your goals.

Custom notifications can help.


With the new custom notifications feature, you are able to create data-driven alerts that will keep you informed of critical changes in campaign performance, right down to the individual ad or media partner. Whether you want to monitor revenue drops, action increases, or fraud red flags, the system alerts you with the detail you need to act fast.

 

Custom Notifications page

 

Highlights of the feature include:

Fully Customizable
The notifications are completely configurable. Set your own rules based on clicks, actions, revenue, payouts, conversion rate, cost per click, cost per action, and more. Look at activity based on media partner, ad, and campaign.

Compare Periods
Use a comparison period to monitor increases and decreases in performance. This takes a lot of the grunt work out of manually analyzing the performance across two different date ranges.

Share Custom Notifications
Choose to make the custom notification public, so other account users are able to subscribe to the same alert.

Here are a couple custom notifications to get your gears turning:

  • All media with a Week over Week drop in revenue by more than 25%
  • All media with a conversion rate greater than 20% in the last 7 days
  • All media with greater than 1000 clicks and no actions in the last 30 days
  • All media with an increase in actions when comparing the last 30 days to the same date range last year

Of course, we are dedicated to continually improving the feature. If you have any feedback, please feel free to relay suggestions to the support team or your account director. With the right custom notifications, you will be able to automate, act fast, and grow your program more efficiently and effectively than ever.

 

 

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