By IR Marketing on March 20, 2014
Performance marketing isn’t easy. It takes a lot of hard work to become successful at it. Whether you are just getting started or have been at it for years, there is always something new to learn or existing skills that need honing. One of the challenges to becoming successful in this industry is knowing who to pay attention to in order to get ahead.
Impact Radius assembled the top influencers in the performance marketing industry to help people easily find and begin learning from the best of the best. This list contains experts specializing on many different topics that all contribute to successful affiliate marketers. From content creation and monetization, to search engine optimization and social media marketing, these top social media influencers freely share their techniques, tribulations, and thoughts. Many on this list are sought-after speakers at leading industry conferences. Some of them have an almost cult-like follow of people that trust their advice and insights. You owe it to yourself to take the time to get to know these elite performance marketers.
“When finalizing this list, we knew we had found the people in performance marketing that are influencing the industry;” said Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at Impact Radius. “I have been fortunate to have seen many of these people speak in person and have learned a lot about our industry from them over the years.”
Evolve! Inc. compiled the list using solutions from Little Bird, Traackr, Kred and Klout and applied a methodology and formula that has been covered in the NY Times, Forbes and Mashable. All candidates were carefully vetted for their topical expertise, categorized based on performance marketing and scored based on measures such as social footprint, popularity among and citations by industry insiders, retweet frequency and related factors.
Of course, our ranking is not the final word on the subject but rather the beginning of a discussion. Who do you believe belongs on the list? Please share your thoughts.